Senior Product Marketing Strategist

2 weeks ago

Seattle, Washington, United States Rentspree Co. Full time

RentSpree, a frontrunner in the home rental technology sector, is recognized as one of the fastest-growing property tech firms. Our award-winning platform connects tenants and property owners, transforming the residential leasing landscape. Over the past six years, we have established partnerships with over 300 leading real estate firms, providing high-quality, data-driven insights and innovative solutions.

At RentSpree, you will have the opportunity to grow alongside the organization while working collaboratively within your team to make a significant impact on the future of RentSpree.

Position Overview

We are in search of a Principal Product Marketing Manager to take on a pivotal role within our organization. In this capacity, you will be responsible for defining and implementing our product marketing strategy, influencing various teams, enhancing messaging and positioning, and leveraging data to guide strategic decisions. Your contributions will position our offerings as leaders in the market, deliver outstanding customer experiences, and drive substantial business results.

As the Principal Product Marketing Manager, you will spearhead go-to-market strategies, promote product adoption, and collaborate across departments to foster business growth. We are looking for an individual with exceptional leadership abilities, comprehensive market knowledge, and strong data analytics skills. Your strategic mindset and capacity to positively influence teams will be essential in advancing our product marketing efforts.

This position is hybrid (partially in-office) and offers relocation options.

Key Responsibilities
  • Drive product innovation: Work closely with product managers to incorporate market insights and ensure that new products/features align with customer requirements and market trends.
  • Conduct thorough market analysis: Engage in internal surveys, perform competitive assessments, and stay informed about industry trends and competitor activities.
  • Develop effective strategies: Collaborate with the Product team to lead successful product launches. Formulate go-to-market strategies that align with business objectives and promote product success.
  • Ensure flawless execution: Take a hands-on approach to work cross-functionally, ensuring alignment and successful execution of marketing strategies from start to finish.
  • Create impactful content: Lead the development of in-product messaging, emails, and owned channels. Oversee the production of high-impact marketing materials, including social media content and blog articles.
  • Utilize data for optimization: Conduct A/B testing on proprietary channels, gather actionable insights, establish KPIs, and employ data-driven analysis to refine strategies and meet objectives.
  • Establish thought leadership: Position RentSpree as an industry leader by delivering exceptional products and insightful content.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 10+ years of marketing experience, with at least 5 years in Product Marketing; a proven history of successful product launches and marketing campaigns.
  • Strong strategic thinking and problem-solving capabilities.
  • Proficient copywriter with experience in creating high-quality content for both long-form and short-form formats (in-product messaging, promotional emails, etc.).
  • Ability to analyze and interpret market data effectively.
  • Familiarity with marketing automation tools and CRM systems (e.g., HubSpot).
  • Excellent project management and collaboration skills, with the ability to handle multiple priorities.
  • Demonstrated ability to lead and influence cross-functional teams and drive organizational change.
  • Deep understanding of product marketing best practices and trends.
  • Experience in real estate/property technology is a plus.
Location

This role is hybrid, with relocation options available.

Compensation: $200,000-$220,000

Stock options available.

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