AI Product Marketing Strategist

7 days ago

Seattle, Washington, United States Amazon Web Services, Inc. Full time

Job Summary:

We are seeking a highly skilled AI Product Marketing Strategist to join our team at Amazon Web Services, Inc. as the Generative AI Experience Manager. In this role, you will play a key part in shaping the presentation of our groundbreaking generative AI portfolio through immersive hands-on experiences.

About the Role:

As the Generative AI Experience Manager, you will be responsible for ensuring that activations and demos align cohesively with our generative AI strategy. Your key responsibilities will include:

  • Developing and owning messaging for generative AI activations globally, working closely with service owners to curate engaging activations and demos.
  • Identifying and prioritizing use cases that resonate with key industry verticals, partnering with sales and demo teams to ensure consistent messaging.
  • Engaging with industries teams to align content with specific customer segments, educating global events teams on generative AI messaging.
  • Monitoring effectiveness of activations and providing feedback for improvement.

About the Team:

The AWS AI Builder Programs PMM team focuses on educating and inspiring builders with AWS AI products. We aim to drive awareness and advocacy by providing hands-on learning paths and practical skill building.

Requirements:

  • 4+ years of professional marketing experience
  • Experience with data-driven marketing
  • Ability to manage cross-functional programs
  • Knowledge of generative AI products

Preferred Qualifications:

  • Experience managing external partners
  • Ability to present ideas effectively
  • Expertise in interactive demonstrations
  • Capability to translate messaging into tangible demonstrations

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