Marketing Communications Strategist
7 days ago
St. Norbert College, a nationally-ranked, private, Catholic, liberal arts institution, seeks a Marketing Communications Manager - Institutional. This strategic and dynamic position is a 360-degree full-stack role that prioritizes reputation management and brand image above all, ensuring the college maintains a positive public presence and responds effectively to any crises.
This position requires expertise in reputation management, crisis communications, and media relations, with a deep understanding of managing earned, owned, and paid media.
Key Responsibilities- Develop, execute, and manage comprehensive marketing communications strategies to support the college's overall reputation, enrollment, fundraising, and brand image.
- Report to the Director of Marketing Communications and cover a broad range of responsibilities, including policy communications, campus updates, internal communications, and event marketing.
- Collaborate with cross-functional teams to achieve marketing goals and objectives.
- Stay up-to-date with industry trends and best practices in marketing communications.
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 5 years of experience in marketing communications, digital marketing, or a related role.
- Proven track record of developing and executing successful marketing communications strategies.
- Experience in higher education marketing is beneficial but not required.
- Familiarity with Google Analytics and other analytics tools.
- Creative thinker with the ability to generate innovative content ideas.
- Strong attention to detail and commitment to producing high-quality work.
- Demonstrated experience working in and fostering a diverse campus environment or commitment to do so as an employee of St. Norbert College.
- Exceptional writing, editing, and storytelling skills.
- Strong understanding of SEO, social media, and digital marketing best practices.
- Experience with content management systems (CMS) and marketing automation tools.
- Excellent organizational and project management skills.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- Data-driven mindset with the ability to analyze content performance and make informed decisions.
- Strong visual storytelling abilities and experience in creating multimedia content.
- Proficient in understanding and developing audience personas.
- Ability to work in a fast-paced environment.
- Ability to interact professionally with coworkers and customers, particularly in conflict situations.
- Ability to interact politely and resolve customer service issues.
- Ability to multitask, meet specific deadlines, and prioritize tasks and assignments.
- Skilled in basic math computations such as addition, subtraction, multiplication, and division.
- Knowledge of computer programs (Microsoft Office, Google Apps, Workday) and ability to learn upgrades and new programs as needed.
- Ability to exercise good judgment and decisions in an expeditious manner.
- Skilled at setting a good example for others.
- Skilled at organizing events, programs, projects, and seeing them through to completion.
- Skilled at making presentations to large groups of people.
- Ability to concentrate and focus in a noisy environment.
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