Marketing Operations and Strategic Planning Leader
2 weeks ago
About InsideHigherEd
InsideHigherEd is a leading source of news, information, and resources for the higher education community. We provide in-depth coverage of the latest trends, issues, and policies affecting colleges and universities around the world.
Position Overview
We are seeking a highly motivated and experienced Marketing Operations and Strategic Planning Leader to join our team. This role is essential in driving the operational efficiency of our marketing division and shaping our strategic direction. The ideal candidate will possess a strong understanding of marketing operations, project management, and data analysis.
Responsibilities
- Oversee the day-to-day operations of the marketing department, ensuring smooth workflow and efficient resource allocation.
- Develop and implement strategic plans to achieve marketing goals and objectives, aligning with overall business strategy.
- Manage vendor relationships, contracts, and budgets effectively.
- Lead the implementation and utilization of project management tools and systems to enhance collaboration and productivity.
- Analyze marketing data and generate reports to track performance, identify trends, and inform decision-making.
- Collaborate closely with the Chief Marketing Officer (CMO) on key initiatives, including team development, hiring, and reporting.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's of Business Administration (MBA) preferred.
- Minimum of 7 years of experience in marketing operations, project management, or a similar role.
- Proven track record of success in managing complex projects and achieving strategic goals.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication, interpersonal, and leadership skills.
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