Global Product Marketing Manager
6 days ago
Job Summary
TikTok is seeking a skilled Global Product Marketing Manager to lead the development and execution of our App Solutions product marketing strategy. This role will be responsible for defining the go-to-market strategy, conducting market research, and establishing a closed-loop mechanism to gather timely feedback and ensure product launch exceeds customer expectations.
Key Responsibilities
- Define go-to-market strategy for TikTok's App solution, focusing on Android and Subscription.
- Conduct qualitative and quantitative market research to explore new solutions and gather early insights to inform product planning.
- Become the product expert by assessing product market fit through alpha and beta testing phases and establishing a closed-loop mechanism to gather timely feedback.
- Set the vision for product launch and GTM strategy, partnering closely with regional counterparts and cross-functional partners to drive in-market activations, sales enablement, and product adoption.
- Influence product requirements through early stages of planning and development, articulating customer feedback and market insights, and becoming a trusted partner to product and thought leader in the problem/solution space.
- Participate in establishing a high-caliber product marketing team at TikTok by leveraging opportunities to share best practices, evolve processes, and frameworks that benefit the entire team and PSO organization.
Qualifications
- BA/BS degree or above.
- 3+ years of product marketing or product management experience with digital ad products.
- 3+ years of experience in the digital advertising industry in a measurement capacity.
- Strong knowledge of the Android platform or Subscription App business model and experience working on qualitative and quantitative measurement of marketing campaigns.
TikTok is an Equal Opportunity Employer
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too.
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