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Product Marketing Manager
1 month ago
Global Product Marketing Manager for Creative Solutions
About the Role:We are seeking a highly skilled and experienced Global Product Marketing Manager to lead the development, testing, launch, and ongoing marketing and education for Creative products, features, and programs on TikTok. As a key member of our team, you will be responsible for driving go-to-market efforts for key products and features across TikTok One Creative Suite and TikTok Symphony.
Key Responsibilities:- Lead product testing and outbound go-to-market efforts for priority Creative products and features, including defining the GTM strategy, audience segmentation, product and feature naming, value propositions, content strategy, enablement, education, and post-launch optimizations.
- Partner with data science, user research, business intelligence, and product managers on inbound product marketing efforts, identifying, sizing, and prioritizing high-potential market segments for product and platform expansion.
- Set and own measurable goals for product adoption by leveraging cross-functional relationships across Product, Product Operations, Data Science, and regional Product Marketing teams.
- Act as the voice of the customer to influence cross-functional strategies and use cross-TikTok resources to gain support for product launches while setting realistic expectations during ideation, development, and launch.
- Proactively document and communicate product and policy updates with stakeholders across TikTok.
- BA/BS degree or equivalent practical experience.
- 5+ years of product marketing or go-to-market experience with a proven track record of launching products across multiple regions globally.
- Deep understanding of the creator economy, digital advertising, or AI-generated content.
- Excellent written, verbal, and professional communication skills.
- Highly data-driven with strong analytical skills for decision-making.
- A proactive, accountable, and solution-oriented team player.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us.
