Global Product Marketing Manager
4 weeks ago
The Product Marketing Manager - Responsibility Marketing will play a key role in influencing TikTok's products, policies, and communications related to user & platform safety, data privacy, and more.
Key Responsibilities- Help shape and promote important Trust and Safety narratives, programs, and product launches globally
- In collaboration with cross-functional teams, execute Trust & Safety product marketing roadmaps, set measurable results, own user & competitive insights, shape product & external messaging, and execute across channels
- Work cross-functionally to improve the visibility of Trust & Safety and product marketing efforts; developing a continuous flow of communication among relevant teams
- Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in local markets
- Spearhead global consistency in product marketing launch strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans
- Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making
- Partner closely with leaders in product, marketing, PR, public policy, operations, strategy, and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users
- Possess a passion for TikTok and our mission
- Be comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
- Have experience conceptualizing, planning, and launching marketing campaigns, and driving awareness & adoption of new products and services; owning and achieving key performance indicators
- Bring a creative approach and fresh ideas to build marketing campaigns around product
- Exhibit strong project management skills, able to work on multiple projects simultaneously
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws.
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