Product Marketing Manager, Marketing and Organic APIs

18 hours ago


San Jose, California, United States Tik Tok Full time
About the Role

We are seeking a Product Marketing Manager to lead the development and execution of go-to-market strategies for our API products. This role involves guiding the entire product lifecycle, from identifying customer needs to collaborating with Product Managers and Engineers during product development, and executing go-to-market strategies and launching APIs globally.

Responsibilities:
  • Develop and implement product strategy and go-to-market plans for our API products.
  • Create compelling value propositions, positioning, and messaging that resonate with our various developer and advertiser segments.
  • Formulate and execute go-to-market strategies tailored to our products, ensuring they meet customer needs and align with market trends.
  • Set success metrics and define clear objectives for API product adoption.
  • Promote global product adoption using tactics like sales enablement, content creation, webinars, and client workshops.
Requirements:
  • A BA/BS degree in Advertising, Marketing, Business, Communication, or other relevant field.
  • 3+ years of experience in product marketing or product management, preferably with digital ad products.
  • Familiarity with the digital advertising landscape.
  • Competence in managing multiple projects, prioritizing tasks, and excelling in a fast-paced environment.
  • Ability to lead initiatives, coordinate with different teams, and introduce innovative concepts.
  • A strong understanding of market trends, competitive landscape, and the broader product ecosystem.


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