Product Marketing Manager, Marketing and Organic APIs

4 weeks ago


San Jose, California, United States Tik Tok Full time
About the Role

We are seeking a Product Marketing Manager to lead the development and execution of go-to-market strategies for our API products. This role involves guiding the entire product lifecycle, from identifying customer needs to collaborating with Product Managers and Engineers during product development, and executing go-to-market strategies and launching APIs globally.

Responsibilities:
  • Develop and implement product strategy and go-to-market plans for our API products.
  • Create compelling value propositions, positioning, and messaging that resonate with our various developer and advertiser segments.
  • Formulate and execute go-to-market strategies tailored to our products, ensuring they meet customer needs and align with market trends.
  • Set success metrics and define clear objectives for API product adoption.
  • Promote global product adoption using tactics like sales enablement, content creation, webinars, and client workshops.
Requirements:
  • A BA/BS degree in Advertising, Marketing, Business, Communication, or other relevant field.
  • 3+ years of experience in product marketing or product management, preferably with digital ad products.
  • Familiarity with the digital advertising landscape.
  • Competence in managing multiple projects, prioritizing tasks, and excelling in a fast-paced environment.
  • Ability to lead initiatives, coordinate with different teams, and introduce innovative concepts.
  • A strong understanding of market trends, competitive landscape, and the broader product ecosystem.


  • San Jose, California, United States Tik Tok Full time

    About the RoleAs a Product Marketing Manager at TikTok, you will be responsible for steering product strategy and go-to-market initiatives for our API offerings. This role involves guiding the entire product lifecycle, from pinpointing customer needs and collaborating with Product Managers and Engineers during product development to executing go-to-market...


  • San Jose, California, United States California Marketing Solutions Full time

    Job DescriptionAt California Marketing Solutions, we are seeking a talented Junior Marketing Account Manager to join our team. As a key member of our marketing team, you will be responsible for exceeding client expectations and providing superior brand representation.We are a growing organization driven by results, passionate about exploring potential, and...


  • San Francisco, California, United States Postman Full time

    Job Title: Senior Product Marketing Manager - API Content StrategistAbout Us:Postman is the world's leading API collaboration platform, used by millions of developers and organizations worldwide. We're on a mission to simplify the API lifecycle and streamline collaboration.Job Description:We're looking for a self-motivated Senior Product Marketing Manager to...


  • San Jose, California, United States MediaTek Full time

    Job Title: Automotive Product Marketing Senior ManagerMediaTek is seeking a highly experienced Automotive Product Marketing Senior Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing strategic marketing plans to drive business growth and revenue in the automotive industry.Key...


  • San Francisco, California, United States Postman Full time

    We're seeking a seasoned product marketing specialist to join our team at Postman, the world's leading API platform. As a Senior Product Marketing Manager, you will play a pivotal role in driving feature adoption and expansion via thoughtful post-sales motions.Key responsibilities include creating impactful onboarding programs and content for new customers,...


  • San Francisco, California, United States Speakeasy Full time

    Our MissionAt Speakeasy, we're revolutionizing the way companies build, test, and launch great REST APIs. Our goal is to make API development accessible to every engineer, and we're achieving this by creating innovative tools and solutions.We've already made significant strides in this direction with our SDK generator, which allows companies to generate...


  • San Francisco, California, United States Wallarm Full time

    About the RoleWe are seeking a highly skilled Product Marketing Manager to join our team at Wallarm. As a key member of our product team, you will be responsible for executing our product marketing strategy, including developing assets like datasheets and whitepapers, planning and executing campaigns, and supporting and enabling sales teams.You will be the...


  • San Jose, California, United States A10 Networks Full time

    A10 Networks is seeking a dynamic and strategic Product Marketing leader for our security solutions. In this highly visible role, you will drive messaging, marketing and enablement content for our security solutions, serving as a subject matter expert on our security topics. You will collaborate with global teams, customers, and industry leaders to develop...


  • San Diego, California, United States Divergent Marketing Solutions Full time

    Job Title: Business Marketing RepresentativeWe are seeking a creative and driven individual to join our team as a Business Marketing Representative. As a key member of our marketing team, you will be responsible for implementing internal and external communication programs that drive business growth and success.Key Responsibilities:Territory Management:...


  • San Francisco, California, United States Virtual Full time

    We're seeking a seasoned Product Marketing Manager to play a pivotal role in shaping our go-to-market strategy. This key hire will focus on product launches, demand generation, and field enablement, with a strong emphasis on crafting compelling content that resonates with both technical and non-technical audiences.About the RoleThe ideal candidate will have...


  • San Jose, California, United States Tik Tok Full time

    Job SummaryTikTok is seeking a Senior Product Manager to lead the development of the next generation of APIs for TikTok One. The ideal candidate will have a strong background in product management, API integrations, and platform development. Key Responsibilities:Develop and execute the product strategy and roadmap for TikTok One API.Collaborate with...


  • San Bernardino, California, United States FM Marketing Full time

    Job OverviewFM Marketing is seeking a highly motivated Marketing & Advertising Coordinator to join our team. As a key member of our marketing department, you will play a crucial role in developing and executing marketing campaigns that drive business growth.Key Responsibilities:Collaborate with senior management to align marketing strategies with business...


  • San Bernardino, California, United States FM Marketing Full time

    Job DescriptionFM Marketing is seeking a talented Sports-Minded Marketing Assistant to join our growing sales and marketing team. As a key member of our team, you will be responsible for maximizing exposure for our clients' brands and reaching as many customers as possible.Our innovative sales and marketing campaigns are the cornerstone of our success. The...


  • San Francisco, California, United States Vaco Full time

    We're seeking a Senior Product Marketing Manager to play a critical role in developing and executing our go-to-market strategy. This individual will focus on product launches, demand generation, and field enablement, with an emphasis on creating content that resonates with both technical and non-technical audiences.Key Responsibilities:Lead product launches...


  • San Jose, California, United States NUVOTON TECHNOLOGY CORPORATION AMERICA Full time

    ROLE SUMMARY:Nuvoton Technology Corporation America is seeking a skilled Product Marketing Manager to lead the design-in efforts for our component products. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies to drive business growth and customer satisfaction.KEY RESPONSIBILITIES:Develop...


  • San Jose, California, United States Tik Tok Full time

    Job DescriptionTikTok is a leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a Gaming Product Marketing Manager, you will be part of the TikTok Monetization Product organization, responsible for building advertising products for app and gaming clients on TikTok.Our vision is to make TikTok the leading...


  • San Jose, California, United States BCforward Full time

    Job Title: Product Marketing Manager VBCforward is seeking a highly motivated Product Marketing Manager V for a Remote opportunity.Job Responsibilities:Implement product & GTM strategy for a set of products within our Facebook Monetization portfolio.Support product launches and scaled adoption of these products.Identify product and marketing opportunities by...


  • San Francisco, California, United States Speakeasy Full time

    We are accelerating the pace of innovation by making it easy for every company to build, test, and launch great REST APIs.Speakeasy is a team of platform developers, code gen experts and AI engineers building the foundation for the future of API development.The OpportunityWe have a small but mighty GTM function. We believe in high levels of individual...


  • San Jose, California, United States Cadence Design Systems Full time

    Cadence Design Systems is seeking a highly motivated Senior Product Marketing Manager to drive the roadmap and definition of its High-Speed SerDes and associated Ethernet controller IP products.The ideal candidate will have prior successful design experience in SerDes IP and have worked in a product management/product marketing role.The Senior Product...


  • San Jose, California, United States Hewlett Packard Enterprise Development LP Full time

    Job Title: Senior Product Marketing ManagerAbout the Role:Hewlett Packard Enterprise Development LP is seeking a seasoned and highly driven Product Marketing Manager to focus on HPE Alletra Storage Server product solutions.Key Responsibilities:Assess market trends and develop marketing strategies to drive product adoption.Collaborate with cross-functional...