Senior Marketing Insights Analyst – Consumer Goods

2 weeks ago

New London, Connecticut, United States Boston Consulting Group Full time
ROLE OVERVIEW

As a **Senior Knowledge Analyst** within the **Consumer Practice** at BCG, you will be an integral part of a dynamic global team, offering specialized knowledge on marketing strategies across various consumer interactions. Your role will involve collaborating with case and proposal teams to deliver valuable knowledge assets, perform in-depth analysis, and provide expert guidance. You will act as a strategic partner and content authority, aiding teams in navigating and resolving intricate challenges.


Moreover, you will contribute to the enhancement of existing and the creation of new intellectual properties and knowledge resources. Your efforts will support the commercialization of marketing initiatives within consumer packaged goods companies, working alongside business leaders to bolster marketing strategies, organize conferences, and contribute to publications. In your capacity as a Senior Knowledge Analyst, you will also mentor and guide junior team members, sharing best practices and fostering a culture of knowledge sharing.


KEY SKILLS
  • Utilizing analytical methodologies to address client challenges and transforming consumer insights into actionable marketing strategies for consumer enterprises.
  • Documenting knowledge and managing marketing assets tailored to diverse client scenarios.
  • Engaging with senior stakeholders confidently and credibly.
  • Collaborating effectively within a team environment, often in virtual settings, and demonstrating proficiency in agile methodologies.
  • Exhibiting flexibility and a creative, inquisitive mindset, welcoming new ideas and proposing innovative solutions.
  • Navigating through complexity and uncertainty with ease.

QUALIFICATIONS
  • A minimum of **2 years** of consulting experience in marketing within the consumer sector is required; candidates with prior consulting experience are preferred.
  • If lacking consulting experience, a minimum of **3 years** of industry experience is necessary; **4-6 years** of industry experience is strongly preferred.
  • A **Bachelor's Degree** is required; an advanced degree is preferred.
  • Fluency in **English** is essential; proficiency in **German** is required for specific locations.
  • Exceptional interpersonal and communication skills to engage with both internal and external stakeholders while working in a collaborative global team environment.

COLLABORATIVE ENVIRONMENT

In your role as a Senior Knowledge Analyst, you will work closely with global topic leaders and colleagues across BCG, leveraging expertise and capabilities to serve our internal and external clients. Our team comprises a diverse range of knowledge professionals, enabling us to pursue exciting and innovative knowledge-driven careers.


ADDITIONAL CONTEXT

The **Knowledge Team** (KT) consists of functional and industry experts who utilize deep domain knowledge to provide insights for case teams and clients. KT members are aligned with BCG Practice Areas, contributing to strategic initiatives and developing leading-edge data tools and assets to deliver valuable insights. Members of the Knowledge Team are engaged in casework, co-creating insights with teams and clients through expert perspectives on industry trends, proprietary data delivery, and comprehensive market research and analysis. KT members also support business development and proposals, assisting in organizing and codifying knowledge that empowers BCG to deliver exceptional business value to its clients.

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