Digital Marketing Strategy Director

2 days ago

Wilmington, Delaware, United States AAA Mid Atlantic Full time
Job Title: Digital Marketing Strategy Manager

We are seeking a highly skilled Digital Marketing Strategy Manager to join our team at AAA Mid Atlantic. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing strategies that drive business growth and revenue.

Key Responsibilities:
  • Lead the development and implementation of digital marketing strategies across all product lines, with a focus on search engine marketing (SEM).
  • Design and implement complex digital marketing strategies and tactics to achieve targeted new sales and revenue goals, in partnership with product marketing teams.
  • Assess existing programs and recommend strategies and tactics to help create broad impact, scalable and efficient digital marketing strategies to drive growth across AAA Mid Atlantic.
  • Evaluate diagnostic metrics to determine optimizations needed to improve performance, including ad group and keyword adjustments, negatives, copy, landing page selection and copy, etc.
  • Measure key performance metrics, including website traffic, audience engagement, conversion rate, and ad spend return on investment.
  • Identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
  • Monitor actual new business results versus plan and respond to both positive and negative trends with revised tactics.
  • Collaborate with product marketing teams to align and improve over-arching digital strategy and work with web developers and marketing teams to properly implement search best practices.
  • Create and manage campaign plans, forecasting trends, budget planning, pacing, and advanced optimization technique.
  • Analyze key KPIs to formulate insights and translate to actionable next steps to optimize performance.
  • Indirectly manage and direct ACA Marketing Partners such as product marketing, creative and account teams on strategy and day to day activities.
  • Build strategic alliances with relevant internal and external organizations and media partners to optimize efficiency of marketing efforts.
Requirements:
  • Bachelor's degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree.
  • 7+ years' applicable experience.
  • 5+ years' experience in digital marketing.
  • Comprehensive understanding of the digital marketing discipline, including principles and functions.
  • Demonstrate strong analytics/insights capability.
  • Superior written and oral communication skills.
  • Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department.
  • Flexibility to quickly adapt to changes in priorities.
  • Strong interpersonal and leadership skills with the ability to interact with senior management.
  • Ability to multi-task and manage multiple projects at one time.
  • Ability to analyze results and identify and implement strategies to improve business results.
  • Proven planning and budgeting skills.
  • A high degree of professionalism and integrity.
  • Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.).
What We Offer:
  • Competitive salary commensurate with experience.
  • Annual Bonus + Annual Merit Increase eligibility.
  • Hybrid schedule available.
  • Comprehensive health benefits package.
  • 3+ weeks of paid time off accrued during your first year.
  • 401(K) plan with company match up to 7%.
  • Professional development opportunities and tuition reimbursement.
  • Paid time off to volunteer & company-sponsored volunteer events throughout the year.
  • Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.

AAA Mid Atlantic is an equal opportunity employer. We are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers.

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