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Senior Digital Marketing Product Manager
2 months ago
We are seeking a seasoned Digital Marketing Product Manager to lead our Digital Marketing Capabilities vertical. This role is an engine of growth, and you will be responsible for managing the ongoing Digital Sales transformation capabilities delivery roadmap, implementing key strategic projects, and supporting the development of a forward-looking capabilities vision.
Key Responsibilities- Drive new digital products and strategies to ensure the Digital Sales and Acquisitions scorecards are delivered.
- Collaborate with business partners to determine growth or efficiency opportunities in our acquisition and post-login channels that can be improved through digital innovation or new capabilities.
- Partner with US Consumer Technology, Digital teams to develop and refine product roadmaps that accelerate digital cross-sell, drive personalization and engagement, and create experiences that drive repeat and loyal buyers of Citis products and solutions.
- Strengthen internal knowledge base and awareness across critical support areas.
- Transform operating processes, reporting, and playbook for ongoing management of critical digital channels.
- Bring relevant competitive & industry perspectives, insights, and ideas to inform strategic roadmap.
- Inform outer year roadmaps for continued growth for key strategic capabilities.
- Seasoned, passionate, and mission-driven digital, marketing, and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution of that vision, and deliver top-tier results.
- 10+ years of experience in Financial services or Fintech leading strategy and execution, with demonstrable and measurable results.
- Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, end-to-end horizontal customer journey.
- Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experiences.
- Demonstrated, multi-year experience in an agile, digital product roadmap design, data-driven personalization, digital marketing, and collaboration with and/or direct engineering experience.
- Deep consumer product knowledge and passion around emerging technologies and how they will change consumer experiences.
- Demonstrated sound business judgment, analytical acumen, consumer-centric mindset, and communication skills.
- Experience in delivery of large, complex projects/programs of diverse size in a cross-functional environment.
Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
