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Marketing Director

2 months ago

Wilmington, Delaware, United States Careerbuilder-US Full time
Associate Director, Omnichannel Strategist

Location: Wilmington, DE

Duration: 06 months on W2 Contract

Key Responsibilities:
  • Develop and execute integrated marketing strategies across multiple channels
  • Lead cross-functional teams to deliver cohesive marketing campaigns
  • Analyze data to inform marketing decisions and optimize campaign performance
  • Stay up-to-date with industry trends and best practices in digital marketing
  • Collaborate with stakeholders to align marketing efforts with business objectives
Requirements:
  • Bachelor's Degree or equivalent experience
  • Proven track record in delivering integrated marketing projects with measured outcomes
  • Knowledge of digital channels such as email, SMS, web, direct mail, print, media, SEM, social, salesforce, events
  • Familiarity with marketing automation platforms and CRM systems
  • Strong analytical and problem-solving skills
  • Excellent communication and leadership skills
Preferred Qualifications:
  • 5-7 years of experience in a relevant Marketing or Strategy role
  • Advanced Degree in a relevant field
  • Customer relationship management (CRM) experience
  • Demonstrated leadership and coordination of teams to deliver single cohesive strategy
  • Business requirement and backlog management experience
  • Marketing/Brand Management experience
  • Healthcare/Pharmaceutical Experience
  • Media/Advertising Agency Experience
  • Cross functional/matrix team experience
  • Database marketing
  • Familiarity with Agile ways of working
  • Familiarity with JIRA