Digital Marketing Strategist

2 days ago


Wilmington, Delaware, United States Wilmington Design Company Full time
Job DescriptionWe're seeking a highly skilled Digital Marketing Strategist to drive successful digital marketing initiatives. As a key member of our team, you'll be responsible for developing and executing comprehensive marketing plans that propel our clients' business goals forward.

This role offers a unique opportunity to partner with clients, leveraging your expertise in traffic acquisition, conversion optimization, and various marketing channels. You'll be responsible for crafting compelling ad copy and visuals, analyzing campaign performance, and recommending data-driven optimizations.

We're looking for a highly motivated individual with a solid technical background in platforms like Facebook Business Manager, Google Ads, Google Analytics, and various email marketing tools. While a working knowledge of SEO/SEM best practices and content marketing is a plus, the most important qualities are a passion for digital marketing, excellent communication skills, and a relentless drive to see clients succeed.

Key Responsibilities

  • Develop and execute comprehensive marketing plans to achieve client business objectives.
  • Strategize, execute, and manage various client ad accounts using best practices.
  • Develop marketing strategies and plans to support and achieve the client's business objectives.
  • Create great visuals, copy, and ads in various channels to help drive user actions to support client goals.
  • Continuously measure and optimize campaign performance while establishing benchmarks and recommending future A/B tests.
  • Prepare detailed reports and present results to clients and the digital marketing team.

Requirements

  • Experience and a deep understanding of the Meta Platform, both paid and organic.
  • Experience with Google Analytics and Looker Studio.
  • Experience using email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.).
  • Experience using WordPress.
  • Experience using project management tools is a plus.
  • Experience with Google Ads and the various advertising methods within is a plus.

Qualities We Like

  • A passion for the digital marketing business.
  • The ability to communicate, communicate, and... Over-communicate internally and externally.
  • Self-motivation with the ability to juggle multiple projects while managing priorities.
  • Ability to work effectively within a team environment.
  • Meticulous attention to detail.
  • Stay up-to-date with the latest trends and best practices in digital marketing.
  • Interest in professional and personal growth.

Benefits

  • 401K match available.
  • Continuing education reimbursements.
  • Generous vacation and PTO time.
  • Work with a talented team.
  • Work with the latest software, top-of-the-line tools, and equipment.
  • Laidback, fun, professional vibe.
  • We were named one of North Carolina's top Employers.


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