Marketing Business Partner

4 weeks ago


Atlanta, Georgia, United States Regions Bank Full time

We're seeking a talented Marketing Business Partner to join our team at Regions Bank. As a key member of our marketing team, you'll play a critical role in developing and executing strategies that drive brand awareness, growth, and customer acquisition/retention.

This role requires a strong understanding of marketing principles and a proven track record of success in driving results. You'll work closely with key leaders and stakeholders to develop and execute comprehensive and cohesive marketing strategies and campaigns.

Responsibilities will include:

  • Developing comprehensive priority market or business unit strategies/campaigns that align with Regions' overall marketing strategy
  • Developing, managing, and implementing Marketing Communications strategies/campaigns through coordination with partners (e.g. geographical leadership, business unit partners, priority market managers, external agencies, etc.)
  • Contributes to the identification of customer sub-segments and targets for acquisition, increased wallet share, and retention
  • Builds and delivers useful, credible data-driven marketing programs for business success and return on investment (ROI)
  • Identifies and cultivates strategic partnerships within assigned geographies and/or business units to advance, support, and promote overall business unit and/or priority market objectives
  • Provides marketing and communications oversight and management, when applicable, for various events and initiatives at the corporate level or in the markets (e.g., De Novo, grand openings, financial education efforts, Women Wealth, Disaster relief, etc.)
  • Manages, on occasion, junior business partners, offers advice and guidance
  • May take responsibility for larger geographies and/or business units with complex needs and/or objectives
  • Manages high-dollar marketing strategies when needed

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements include:

  • Bachelor's degree in Marketing or related field
  • Five (5) years of experience in marketing or sales, preferably within banking and/or financial services
  • Experience with event planning
  • Willingness to travel for program and/or initiative execution

We offer a comprehensive benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. We have a passion for creating an inclusive environment that promotes and values the differences that make each of us stand out as unique individuals and help provide valuable perspective that makes us a better company and employer. Equal Opportunity Employer/Disabled/Veterans



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