Marketing and Business Development Specialist

3 weeks ago


Atlanta, Georgia, United States 4P Consulting Inc Full time
Job Summary

As a Marketing and Business Development Specialist at 4P Consulting Inc, you will play a key role in growing the real estate channel by increasing and maximizing the number of real estate program participants and referrals. Your primary objective will be to recommend and implement approved strategies to achieve this goal.

Key Responsibilities

• Lead program sales and support efforts, including initiating and conducting face-to-face presentations to introduce the program and its benefits to brokers, offices, agents, and target real estate influencers. Conduct meetings and presentations to onboard new partners and members through orientations, training, CE classes, team meetings, and other opportunities. Lead and manage monthly call campaign efforts.

• Provide support for the marketing needs of the real estate channel from development through distribution of print and digital communication/marketing campaigns. This includes program kits, email, direct mail, video, presentation materials, etc. Work with agencies and vendors to dovetail existing brand messaging to promote program awareness and engagement.

• Responsible for the web-based administration of the real estate referral/rewards program, including onboarding, approvals, inquiries, and awarding participants. Recommend and coordinate improvements for program-related referred customer-facing landing pages and experience, including ease of enrollment and effectively capturing referral data.

• Responsible for the day-to-day implementation and results of the program. Responsible for overall engagement to drive customer acquisition and reporting and analysis of KPIs to ensure the program is on track to meet set goals. Recommend solutions to drive program growth. Ability to clearly communicate objectives and coordinate all aspects of integrated campaigns to deadlines and on budget.

Requirements

• Strong business development and sales skills

• Excellent communication and presentation skills

• Ability to work in a fast-paced environment and meet deadlines

• Strong analytical and problem-solving skills

• Ability to work collaboratively as part of a team

What We Offer

• Competitive salary and benefits package

• Opportunity to work with a dynamic and growing company

• Collaborative and supportive work environment

• Professional development opportunities

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