Digital Content Strategist
4 days ago
Intl Assoc Amusement Parks is seeking a highly skilled Digital Producer to join our Global Marketing Communications Department.
About the Role
The Digital Producer will be responsible for planning and executing IAAPA's digital content strategies, working closely with the marketing and technical teams to ensure content aligns with strategic goals.
Key Responsibilities:
- Develop and implement digital content strategies to enhance user engagement and drive performance.
- Lead the creation and management of email campaign copy, ensuring it is tailored for global audiences and aligned with IAAPA's strategic objectives.
- Manage ticketing systems, ensuring requests are handled efficiently and deadlines are met.
- Provide customer service for internal issues, acting as the primary point of contact for troubleshooting digital content.
- Ensure IAAPA's digital platforms are fully accessible and compliant with relevant accessibility standards.
- Develop content taxonomy structures to ensure organized, searchable, and user-friendly digital content.
- Track content performance metrics using data analytics tools and make real-time adjustments to optimize user experience and site traffic.
- Collaborate with the Web Services team and external partners to manage site configuration, development, and page optimization.
Requirements:
- Bachelor's degree in Digital Marketing, Communications, or a related field.
- Minimum of five years' experience in digital platforms, content creation, and execution with a strong focus on achieving marketing goals.
- Experience in global email content development and SEO implementation.
- Strong content creation and optimization skills, with the ability to manage digital content across multiple platforms, channels, and media types.
- Experience using data analytics tools to track performance and make data-driven decisions.
Work Environment:
This position is based in Orlando, Florida, with limited teleworking opportunities available after six months. Occasional domestic travel for IAAPA events may be required.
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