Enterprise Marketing Associate

4 days ago

Orlando, Florida, United States Loyal Source Full time

Job Summary

The Enterprise Marketing Associate will play a key role in enhancing and integrating marketing technology solutions, focusing on marketing automation and delivery-focused recruitment. This role supports delivery via marketing automation initiatives, maintenance of staffing/recruitment platforms, and supporting responsibilities job board as needed.

Key Responsibilities

  • Administer marketing automation technologies, the staffing platform application, job boards, and other digital recruitment platforms to optimize candidate sourcing, engagement, and hiring processes.
  • Support and manage marketing automation tools (Salesforce Marketing Cloud & TextUs) to create and manage email/SMS marketing campaigns, building a candidate pipeline for delivery teams.
  • Assist in developing and executing marketing automation campaigns, ensuring timely delivery and functionality.

Collaboration and Strategy

  • Collaborate with recruitment teams to support recruitment focuses, particularly in Healthcare and Government sectors.
  • Partner with the Creative team and Project Managers to ensure timely delivery of marketing assets.
  • Coordinate brand awareness and marketing efforts with professionals across departments.
  • Manage job boards and staffing platforms, including job posting and seat/subscription management, ensuring effective utilization for recruitment.

Market Research and Creative Campaigns

  • Conduct market research to understand consumer requirements, habits, and trends.
  • Brainstorm and develop creative marketing campaign ideas.
  • Plan and execute initiatives to reach the target audience through social media and email.

Campaign Management

  • Create, update, and import audiences into Salesforce Marketing Cloud for targeted email segmentation.
  • Build, manage, and adjust multiple recruitment campaigns through email marketing tools.
  • Analyze marketing data (campaign results, conversion rates, traffic, etc.) to shape future marketing strategies.

Data Analysis and Optimization

  • Monitor and analyze marketing metrics, deriving actionable insights to enhance recruitment and engagement strategies.
  • Integrate and utilize marketing technology platforms to support recruitment teams' productivity and marketing analytics.
  • Provide insights to optimize marketing tactics and improve ROI in collaboration with the Senior Marketing Technologist.

Vendor Relations

  • Assist in interactions with vendors providing technology solutions for job boards, marketing automation, and recruitment technology stacks.
  • Ensure effective use of technological features and functionalities for specific verticals.

Training and Support

  • Provide basic training to team members on the use of marketing technology platforms.
  • Conduct workshops and training sessions to enhance staff proficiency in marketing technologies.
  • Function as a liaison between account management and operations teams to design scalable technical solutions.

Continuous Improvement

  • Stay updated on industry trends and emerging technologies relevant to marketing operations and digital recruitment.
  • Drive continuous improvement initiatives to enhance marketing processes.

Qualifications

  • 0-2 years of experience in digital marketing operations, recruitment, or a related field.
  • Familiarity with app-based recruitment platforms and marketing automation tools such as Salesforce Marketing Cloud.
  • BA or BS in Digital Marketing, Information Technology, or a related field.
  • Proficiency in Microsoft Office 365 suite and similar cloud-based applications.
  • Strong attention to detail and ability to manage dynamic tasks efficiently.
  • Excellent communication and collaboration skills.
  • Ability to thrive in a demanding environment or previous experience in high-volume professional environments preferred.
  • Knowledge of omnichannel systems at an enterprise level is a plus.

This role offers a unique opportunity for those looking to start their career in digital marketing and technology within the recruitment sector. Gain valuable experience in marketing automation, platform administration, job board management, and cross-functional collaboration, working closely with experienced professionals.

About Loyal Source

Loyal Source is an Orlando-based workforce solutions provider dedicated to delivering elite services worldwide, with a focus in government healthcare, technical and support services, engineering, and travel healthcare. Loyal Source provides exceptional custom solutions to both private enterprise and government agencies. Loyal Source is a military-friendly employer and proud partner of the Military Spouse Employment Partnership program.

For more information, go to our website and follow us on LinkedIn, Facebook & Twitter for other positions currently open.

Loyal Source does not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

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