Brand Marketing Coordinator

2 weeks ago

Scottsdale, Arizona, United States HonorHealth Full time
Overview

As a pivotal member of the marketing team, the Brand Marketing Coordinator is tasked with facilitating the execution of both internal and external strategies aimed at enhancing brand visibility, loyalty, and preference among targeted market segments.

This role involves supporting and co-managing the Ambassador Movement and spearheading employee engagement initiatives that capitalize on the positive contributions of staff and healthcare professionals.

Collaboration is key, as the coordinator will work to bolster overall brand enhancement strategies through a unified approach, incorporating HonorHealth-branded materials, signage, promotional merchandise, apparel, recognition programs, and various methods to engage both internal and external stakeholders.

The coordinator will also design and implement community engagement initiatives (such as volunteer programs, partnerships, sponsorships, and in-kind contributions) that foster community relations and align with the organization's long-term business objectives.

Are you looking to contribute to something impactful? At HonorHealth, you will join a team dedicated to creating a comprehensive care experience for our patients, with numerous opportunities to make a meaningful difference.

From our Ambassador Movement to extensive training and development programs, you can choose how and where to make your impact.

HonorHealth provides a diverse benefits package for both full-time and part-time employees, designed to support you and your family in living your best life.

Join us in our mission to exceed expectations and transform healthcare together.

HonorHealth stands as one of Arizona's largest nonprofit healthcare systems, serving a population of five million in the greater Phoenix area.

The extensive network includes six acute-care hospitals, a broad medical group offering primary, specialty, and urgent care services, a cancer care network, outpatient surgery centers, clinical research, medical education, a foundation, an accountable care organization, community services, and more.

With nearly 14,000 team members, 3,700 affiliated providers, and hundreds of volunteers committed to delivering high-quality care, HonorHealth strives to surpass the expectations of a conventional healthcare system, enhancing the health and well-being of communities throughout Arizona.

Responsibilities
Job Summary

The Brand Marketing Coordinator at HonorHealth will oversee the creation and implementation of comprehensive marketing and communication strategies that align with the organization's growth objectives, brand development, and customer experience goals for both internal and external audiences.

This role is essential for managing relationships with stakeholders and vendors, strategizing, content creation, and supervising projects within designated areas.

The coordinator will utilize a variety of channels, including advertising, CRM, digital marketing, email, events, public relations, SEM, social media, web, and other emerging technologies to achieve these objectives.


Project Management and Execution:

Initiate, plan, and execute assigned projects and tasks, adhering to established project management methodologies. Prepare project timelines, define budgets, and ensure compliance with deadlines while regularly updating stakeholders on progress. Establish KPIs and report on key metrics to internal teams and stakeholders for assigned projects, delivering performance reports with actionable insights.


Stakeholder/Vendor Relationship Management:

Act as the primary contact for designated internal clients and/or vendors. Build strong relationships through regular communication, exploration, and exceptional customer service, proposing solutions that align with HonorHealth's strategic objectives.


Marketing Strategy:

Collaborate with team members to develop, implement, and assess marketing and communication strategies for assigned areas. Engage consumer segments with relevant content to drive measurable understanding, action, and engagement.


Content Development:

Develop and manage content across various communication mediums for assigned areas. Lead content generation that captivates audience segments and leads to measurable action. Collaborate with internal and external resources to facilitate the development of communication mediums, ensuring adherence to HonorHealth's brand voice and style.


Platform Management:

Manage assigned platforms within the marketing technology stack. Develop strategies to optimize tools that support growth, brand development, and customer experience objectives. Troubleshoot issues and maintain knowledge of relevant healthcare industry regulations to ensure campaign compliance.

Perform other duties as assigned.

Qualifications
Education:

Bachelor's Degree or 4 years of relevant work experience in Marketing, Communications, Journalism, Business Administration, Healthcare Administration, or a related field. Required.

Experience:

2 years of Marketing experience. Required.

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