Product Marketing Director

1 week ago


Sidney, New York, United States The Adkins Group Inc Full time
Job Title: Product Marketing Director

Join The Adkins Group Inc as a Product Marketing Director and take on a challenging role that requires strategic thinking, leadership, and a passion for product marketing.

About the Role

We are seeking a highly experienced Product Marketing Director to lead our Commercial Air Division's Product Marketing team. As a key member of our leadership team, you will be responsible for developing and executing product marketing strategies that drive top-line growth and margin objectives.

Key Responsibilities
  • Develop and execute product marketing strategies that align with the division's strategic plan
  • Lead the Product Marketing team to achieve sales and profitability goals
  • Manage key indicators, including gross/net margin, order rate, revenue, and order pipelines
  • Monitor market share, product gaps, customer needs, and emerging markets
  • Develop and execute promotional plans, including literature creation, OEM advertising, and distribution promotional plans
  • Provide field sales training and develop training tools
  • Contribute to the development of annual strategic plans and assess progress against objectives
Requirements
  • Bachelor's degree in marketing, engineering, or a related field
  • Strong background in product marketing, preferably in a similar industry
  • At least 5-7 years of progressive marketing experience, including roles in product marketing or related areas
  • Experience in supervising and managing marketing teams
  • Proven ability to assess team performance, set objectives, provide coaching, and mentor team members
  • Strong understanding of financial metrics related to product marketing
  • Experience in managing budgets and setting financial goals
  • Track record of developing and launching new products successfully
  • Experience in maintaining and optimizing existing product lines while managing costs effectively
  • Proficiency in market research and analysis
  • Proven ability to develop pricing strategies and cost reduction goals
  • Experience in providing field sales training and developing training tools
  • Ability to effectively communicate product knowledge to the sales team
  • Experience in contributing to the development of annual strategic plans
  • Demonstrated ability to assess progress against strategic objectives and make adjustments as needed
  • Strong skills in creating and updating marketing literature
  • Experience in developing and executing distribution promotional plans
  • Excellent written and verbal communication skills
What We Offer

The Adkins Group Inc offers a competitive salary and benefits package, as well as opportunities for professional growth and development.

We are an equal opportunities employer and welcome applications from diverse candidates.

Please submit your application, including your resume and a cover letter, to [insert contact information].



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