Digital Marketing Analyst
9 hours ago
We are seeking a highly skilled Digital Marketing Analyst to join our team at King Arthur Flour. As a key member of our digital marketing team, you will be responsible for analyzing complex data sets, extracting valuable insights, and translating them into actionable strategies to enhance our digital presence.
Key Responsibilities- Collect, analyze, and interpret data from various digital platforms, including websites, social media, email, and online advertising campaigns.
- Use analytical tools and techniques to identify trends, patterns, and opportunities for improvement.
- Collaborate with cross-functional teams to drive the success of marketing strategies.
- Produce strategic insights for growth by generating actionable insights aimed at boosting revenue, improving conversion rates, and optimizing the user journey from click-to-cart.
- 2-3 years of experience in an analytics role with a focus on digital marketing and ecommerce.
- Bachelor's degree in a quantitative field such as economics, finance, statistics, mathematics, or a related discipline.
- Advanced Microsoft Excel skills and an appetite to learn new systems.
- Technical knowledge of data visualization techniques and working SQL knowledge.
- Advanced user of Google Analytics (ideally with GA4 experience).
As a Digital Marketing Analyst at King Arthur Flour, you will have the opportunity to work with a talented team of professionals who are passionate about baking and committed to using the power of business as a force for social and environmental good. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
We are an equal employment opportunity employer and welcome applications from diverse candidates. If you are a motivated and detail-oriented individual with a passion for data analysis and digital marketing, we encourage you to apply for this exciting opportunity.
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