Digital Marketing Strategist

4 hours ago


Miami FL USA, United States Insight Global Full time

Job Title: Digital Marketing Strategist

Job Description:

Insight Global is seeking a highly skilled Digital Marketing Strategist to join our team in Miami, FL. The ideal candidate will have a strong understanding of various online marketing channels, digital advertising platforms, and the ability to develop and implement effective digital marketing strategies.

Key Responsibilities:

  • Develop and implement digital marketing strategies across various channels, including social media, search engines, programmatic, CTV, and more.
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement.
  • Coordinate with internal teams and external partners to ensure the timely execution of marketing initiatives.
  • Conduct market research and stay up-to-date with the latest digital marketing/advertising trends and best practices.
  • Create and maintain reports on campaign performance and key metrics.
  • Assist in the management of paid advertising campaigns, including keyword research, ad copywriting, and budget tracking.
  • Maintain regular communication with clients.

Requirements:

  • Strong understanding of digital marketing concepts and best practices.
  • Proficiency in using digital advertising platforms, such as Meta- Ads Manager and Google Ads Manager.
  • Experience with Google Analytics, ability to identify key points and analyze data for client recommendations.
  • Excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Creative thinker with the ability to generate innovative marketing ideas.


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