Programmatic Campaign Manager
4 weeks ago
Job Summary:
WebMD Ignite is seeking a highly skilled Programmatic Campaign Manager to join our team. As a key member of our programmatic advertising team, you will be responsible for executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector.
Key Responsibilities:
- Implement, manage, and analyze advertiser campaigns, including trafficking, troubleshooting, reporting, and optimization.
- Tactically manage client campaigns and drive strategic revenue growth for each account.
- Troubleshoot and resolve site and advertiser technical issues, working closely with account management and other internal departments to communicate findings.
- Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients.
- Understand how different 3rd party platforms work together to inform an overall strategy of optimizing towards performance.
- Maintain and analyze results across programs, campaigns, and segments, and execute optimizations based on performance-specific data points.
- Regularly monitor and QA all live campaigns for proper serving, click-through action, and conversion events.
- Advanced post-campaign reporting, identifying trends, and making recommendations for future investment.
- Work with clients, Client Strategy, and Account Management team to set up campaigns for launch and ongoing communication and consulting to inform planning and client strategy.
- Support technical and non-technical issues as reported by clients and help them reach resolution by liaising with internal teams.
Qualifications:
- Bachelor's degree required.
- 3+ years online healthcare marketing and/or programmatic experience preferred.
- Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and familiarity with technologies like Liveramp.
- Understanding of backend DSP technology and algorithm feeds preferred.
- Team player with strong organizational and cross-team relationship skills.
- Strong Excel and application-based math/formula skills.
- Ability to manage and prioritize multiple projects across various teams and team members.
- Problem-solving and troubleshooting skills - technical.
- Strong verbal and written communication skills.
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