Programmatic Campaign Manager

4 weeks ago


Madison, Wisconsin, United States WebMD Full time

Job Summary:

WebMD Ignite is seeking a highly skilled Programmatic Campaign Manager to join our team. As a key member of our programmatic advertising team, you will be responsible for executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector.

Key Responsibilities:

  • Implement, manage, and analyze advertiser campaigns, including trafficking, troubleshooting, reporting, and optimization.
  • Tactically manage client campaigns and drive strategic revenue growth for each account.
  • Troubleshoot and resolve site and advertiser technical issues, working closely with account management and other internal departments to communicate findings.
  • Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients.
  • Understand how different 3rd party platforms work together to inform an overall strategy of optimizing towards performance.
  • Maintain and analyze results across programs, campaigns, and segments, and execute optimizations based on performance-specific data points.
  • Regularly monitor and QA all live campaigns for proper serving, click-through action, and conversion events.
  • Advanced post-campaign reporting, identifying trends, and making recommendations for future investment.
  • Work with clients, Client Strategy, and Account Management team to set up campaigns for launch and ongoing communication and consulting to inform planning and client strategy.
  • Support technical and non-technical issues as reported by clients and help them reach resolution by liaising with internal teams.

Qualifications:

  • Bachelor's degree required.
  • 3+ years online healthcare marketing and/or programmatic experience preferred.
  • Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and familiarity with technologies like Liveramp.
  • Understanding of backend DSP technology and algorithm feeds preferred.
  • Team player with strong organizational and cross-team relationship skills.
  • Strong Excel and application-based math/formula skills.
  • Ability to manage and prioritize multiple projects across various teams and team members.
  • Problem-solving and troubleshooting skills - technical.
  • Strong verbal and written communication skills.


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