Email Marketing Strategist

1 month ago


Madison, Wisconsin, United States Hiebing Full time
Job Description

Hiebing is a full-service marketing agency seeking a skilled Email Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing email marketing campaigns that drive results for our clients.

The ideal candidate will have a strong understanding of email marketing platforms, including Marketo, Hubspot, and Iterable. You will be responsible for creating and managing email campaigns, analyzing results, and making recommendations for improvement.

We are looking for a detail-oriented and deadline-driven individual who is passionate about email marketing and has a strong understanding of direct marketing best practices. If you are a motivated and results-driven professional with a passion for email marketing, we encourage you to apply.

Responsibilities
  • Develop and execute email marketing campaigns that drive results for our clients
  • Manage and analyze email campaign results, making recommendations for improvement
  • Stay up-to-date with the latest email marketing trends and best practices
  • Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts
  • Manage targeting strategies to improve engagement and manage list pulls
Qualifications
  • 3-5 years of experience in a B2B and consumer marketing environment
  • Expertise in email marketing platforms, including Marketo, Hubspot, and Iterable
  • Proven success creating, managing, and analyzing results of email marketing campaigns
  • Knowledge of direct marketing best practices and CAN-SPAM laws
  • Ability to work in a fast-paced environment and meet deadlines


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