E-Commerce Marketing Manager

4 weeks ago


Madison, Wisconsin, United States Resource Innovations Full time
Job Title: E-Commerce Marketing Manager

Resource Innovations is seeking a highly skilled E-Commerce Marketing Manager to join our team in Madison, WI. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and customer engagement.

Key Responsibilities:

  • Develop and implement marketing campaigns to drive E-Commerce sales and customer engagement
  • Manage and lead a team of marketing professionals to achieve marketing goals and objectives
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing strategies
  • Monitor and analyze marketing performance metrics to inform data-driven decision making
  • Stay up-to-date with industry trends and best practices in E-Commerce marketing

Requirements:

  • 8+ years of experience in marketing with a focus on E-Commerce and digital marketing
  • 7+ years of experience in client/account management with experience managing distributed teams
  • Demonstrated ability to generate and deploy digital marketing campaigns through email, social media, and SEM and assess their effectiveness
  • Fluency in GA4 and Looker Studios reporting
  • Interest in sustainability and passionate about making a meaningful impact on the environment

Preferred Skills:

  • Strong computer skills, including proficiency in Active Campaign, Constant Contact, Microsoft Dynamics, Wrike, Asana, a plus
  • Bachelor's degree in Marketing
  • Experience in E-Commerce or an advertising agency, a plus

Benefits:

Resource Innovations offers competitive salaries based on candidate's qualifications. Resource Innovations also offers three weeks paid vacation per year, paid holidays, a 401(k) plan with employee matching funds, a discretionary bonus and an overall comprehensive benefits package.

About Resource Innovations:

Resource Innovations is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we're leading the charge to power change.

Resource Innovations is an Equal Opportunity Employer, committed to ensuring equal employment opportunities for all job applicants and employees without regard to race, color, religion, national origin, gender, age, disability, marital status, genetics, protected veteran status, sexual orientation, or any other protected status. In addition to federal law requirements, Resource Innovations complies with applicable state and local laws governing non-discrimination in employment in every location in which the company does work.

The above job description and job requirements are not intended to be all inclusive. Resource Innovations retains the right to make changes or adjustments to job descriptions and/or job requirements at any time without notice.



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