Cybersecurity Marketing Strategist

3 weeks ago


Madison, Wisconsin, United States Sprocket Security Full time
Cybersecurity Marketing Role

At Sprocket Security, we're seeking a skilled Cybersecurity Marketing Strategist to drive awareness and interest in our Continuous Penetration Testing offering. As a key member of our team, you'll be responsible for creating and executing marketing campaigns that generate high-quality leads for our sales team.

Key Responsibilities:
  • Campaign Management: Plan, implement, and monitor paid and organic marketing campaigns, including advertising, content syndication, community marketing, webinars, and podcasts to maximize ROI.
  • SEO & Content Optimization: Collaborate with our content and web teams to optimize website content, landing pages, and blog posts for SEO, ensuring increased visibility and higher rankings.
  • Email Marketing: Oversee email marketing, developing and executing targeted email marketing campaigns, including designing templates, writing copy, and segmenting lists for optimized engagement.
  • Social Media Management: Manage and grow our social media presence by creating engaging posts, monitoring performance, and interacting with followers to foster engagement.
  • Digital Innovation: Steer our digital marketing stack and recommend new innovations for lead generation and nurturing, website optimizations, sales enablement, and operations.
  • Analytics & Reporting: Report on marketing's key performance indicators, such as pipeline and leads generated, traffic, engagement, and conversions using tools like HubSpot and Google Analytics.
  • A/B Testing: Run A/B tests on ads, landing pages, and emails to continuously improve performance and conversion rates.
  • Collaboration: Work with our creative, product, and sales teams to develop and align demand gen strategies with broader company goals.

Qualifications:
  • Bachelor's degree in marketing, communications, or a related field.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Strong communication and interpersonal skills.
  • Analytical skills and ability to use data to drive decision-making.

Preferred Qualifications:
  • Interest in cybersecurity or emerging technology.
  • Experience with advertising campaigns on LinkedIn, Google Ads, and others.
  • Entrepreneurial experience.

Benefits:
  • 401k match.
  • Unlimited and mandatory PTO.
  • Comprehensive health benefits.
  • Hybrid work environment.


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