Cybersecurity Marketing Strategist
3 weeks ago
At Sprocket Security, we're seeking a skilled Cybersecurity Marketing Strategist to drive awareness and interest in our Continuous Penetration Testing offering. As a key member of our team, you'll be responsible for creating and executing marketing campaigns that generate high-quality leads for our sales team.
Key Responsibilities:
- Campaign Management: Plan, implement, and monitor paid and organic marketing campaigns, including advertising, content syndication, community marketing, webinars, and podcasts to maximize ROI.
- SEO & Content Optimization: Collaborate with our content and web teams to optimize website content, landing pages, and blog posts for SEO, ensuring increased visibility and higher rankings.
- Email Marketing: Oversee email marketing, developing and executing targeted email marketing campaigns, including designing templates, writing copy, and segmenting lists for optimized engagement.
- Social Media Management: Manage and grow our social media presence by creating engaging posts, monitoring performance, and interacting with followers to foster engagement.
- Digital Innovation: Steer our digital marketing stack and recommend new innovations for lead generation and nurturing, website optimizations, sales enablement, and operations.
- Analytics & Reporting: Report on marketing's key performance indicators, such as pipeline and leads generated, traffic, engagement, and conversions using tools like HubSpot and Google Analytics.
- A/B Testing: Run A/B tests on ads, landing pages, and emails to continuously improve performance and conversion rates.
- Collaboration: Work with our creative, product, and sales teams to develop and align demand gen strategies with broader company goals.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Strong communication and interpersonal skills.
- Analytical skills and ability to use data to drive decision-making.
Preferred Qualifications:
- Interest in cybersecurity or emerging technology.
- Experience with advertising campaigns on LinkedIn, Google Ads, and others.
- Entrepreneurial experience.
Benefits:
- 401k match.
- Unlimited and mandatory PTO.
- Comprehensive health benefits.
- Hybrid work environment.
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