Marketing Communications Director
4 weeks ago
About the Role
The American Heart Association is seeking a highly skilled Marketing Communications Director to join our team in the Miami-Dade/Broward Market. As a key member of our communications team, you will be responsible for developing and implementing strategic communications plans that promote the Association's nationally driven priorities, local events, community impact, science news, and cause initiatives.
Key Responsibilities
- Develop and implement local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, science news, and cause initiatives.
- Write, distribute, and pitch news releases and other supporting media materials to local traditional and non-traditional media.
- Secure media sponsorships for local events and priority initiatives, as appropriate.
- Implement awareness campaigns around heart and stroke-related topics and work collaboratively with other key market staff to develop an integrated approach to such campaigns.
- Work with staff to ensure that national branding guidelines are followed.
- Develop and implement communications plans for sponsor-funded activations.
- Coordinate and implement communications plans in conjunction with strategic alliances.
- Identify, secure, and media train local spokespersons.
- Provide marketing and communications support for development and fundraising events and activations, as appropriate.
- Identify human interest stories for media coverage, social media posts, internal and external communications channels, and event integration.
- Track all media coverage via a media tracking system and manage a spokesperson database.
- Work with video production companies to produce videos for events, social media, and other marketing communications resources.
- Work with photographers to produce photography for events, social media, and other marketing and communications resources.
About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We're committed to ensuring our workforce, workplace culture, and mission have a shared impact across a diverse set of backgrounds. Our goal is to drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities.
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