Digital Marketing Specialist

3 weeks ago

Glendale, Arizona, United States 80Twenty Full time
Role Overview

Our retail client is seeking a Digital Marketing Coordinator to work closely with the marketing and sales teams to create high-converting campaigns, ensure a seamless online shopping experience, and maintain consistent brand messaging across channels.

Key Responsibilities
  • Email Marketing
    • Develop and execute email marketing campaigns using HubSpot, including newsletters, drip campaigns, and product promotions.
    • Segment audiences and create personalized email flows based on customer behavior and lifecycle stages.
    • Optimize open rates, CTRs, and conversion rates through A/B testing and continuous improvements.
    • Monitor email performance metrics (bounce rates, deliverability) and report on campaign performance.
    • Ensure all emails comply with CAN-SPAM and GDPR regulations.
  • Shopify Store Management
    • Maintain and update Shopify pages, including product listings, pricing, descriptions, and promotional banners.
    • Coordinate product and sale launches, manage promotions, and ensure smooth checkout processes.
    • Monitor website performance, track customer behavior, and suggest optimizations for conversions and UX improvements.
    • Collaborate with designers and developers to enhance Shopify templates and ensure a cohesive brand experience.
  • Copywriting and Content Creation
    • Write compelling email subject lines, CTAs, product descriptions, blog posts, and landing page content that aligns with brand voice.
    • Develop persuasive copy for Shopify product pages to drive traffic and conversions.
    • Collaborate with designers to create cohesive, engaging visuals paired with strong copy.
    • Edit and proofread all marketing content to ensure accuracy and clarity.
  • Cross-Channel Coordination and Campaign Management
    • Align email campaigns with broader promotional calendars and social media initiatives.
    • Coordinate with sales, product, and customer service teams to ensure alignment on promotions and messaging.
    • Monitor Shopify and HubSpot integrations, ensuring a seamless flow of customer data between platforms for better targeting.
  • Data Analysis and Reporting
    • Track key performance metrics from email campaigns, Shopify store sales, and product page performance.
    • Use data insights to optimize future campaigns, email flows, and product placements.
    • Report campaign results regularly to stakeholders, providing actionable insights to improve outcomes.
Key Skills and Qualifications
  • HubSpot Expertise
    • Proficient in creating and automating email campaigns, workflows, and segmentation strategies.
    • Experience with CRM management to optimize email personalization and targeting.
  • Shopify Experience
    • Hands-on experience managing Shopify stores, product catalogs, and theme customizations.
    • Familiar with Shopify apps and integrations to enhance store functionality (e.g., upselling tools, reviews apps).
  • Copywriting and Content Creation
    • Ability to craft engaging, conversion-driven copy for emails, websites, and product descriptions.
    • Strong attention to tone and brand voice, ensuring consistency across all platforms.
  • Analytical Skills
    • Knowledge of email analytics, Shopify performance reports, and basic SEO principles.
    • Proficient in using Google Analytics or similar tools to monitor website traffic and behavior.
  • Project Management and Collaboration
    • Experience coordinating with designers, developers, and marketing teams to execute campaigns.
    • Strong organizational skills to manage multiple campaigns and deadlines simultaneously.
  • Technical Proficiency
    • Familiarity with Shopify's backend and HubSpot's automation features.
    • Basic understanding of HTML/CSS for minor email or Shopify template adjustments.
Tools You'll Use
  • Email Marketing and CRM:
    • HubSpot (for campaigns, workflows, and contact management)
    • Klaviyo (if used alongside Shopify)
  • E-commerce Management:
    • Shopify (storefront, product catalog, promotions)
    • Shopify apps (for reviews, upselling, and shipping management)
  • Analytics and Reporting:
    • HubSpot Reports, Google Analytics, Shopify Analytics
  • Project Management:
    • Asana, Trello, or (for campaign tracking)
  • Creative Tools:
    • Canva or Adobe Creative Suite (to collaborate on visual assets)

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