Sponsorship Development Manager
6 days ago
We are seeking a highly skilled and results-driven Sponsorship Manager to join our team at Wild Horse Pass Development Authority. As a key member of our team, you will be responsible for developing and implementing strategic partnership initiatives to secure partnerships with local, regional, and national businesses and brands.
Key Responsibilities- Sponsorship Strategy Development:
- Develop and execute a comprehensive sponsorship strategy to attract and retain sponsors for our venues and events through creating deliverables.
- Identify and research potential sponsorship opportunities aligned with the venues' and events' brands and target audiences.
- Relationship Management:
- Solicit, cultivate, maintain, and grow relationships with existing sponsors, ensuring their deliverables, satisfaction, and maximizing engagement.
- Coordinate all sponsor deliverables and fulfillment activities.
- Prospecting and Negotiation:
- Prospect, pitch, and negotiate sponsorship agreements through research and networking to new partners, leveraging the unique offerings and opportunities available through all our branding outlets.
- Collaboration and Customization:
- Collaborate with marketing and event teams to create customized sponsorship packages and activation plans tailored to the needs and objectives of each opportunity.
- Performance Monitoring:
- Monitor and track sponsorship performance, providing regular reports and analysis for measure ROI and identify areas for growth.
- Industry Awareness:
- Stay informed about industry trends, competitor activities, and emerging opportunities in all sponsorship and marketing opportunities.
- Representation and Networking:
- Represent all our venues and events at industry events, trade shows, and networking functions to promote sponsorship opportunities and build relationships with new potential sponsors.
- Stakeholder Alignment:
- Work closely with internal stakeholders to align sponsorship efforts with overall business objectives and revenue targets.
- Financial Management:
- Develop and manage sponsorship budgets, ensuring financial targets are met.
- Prepare detailed financial reports and forecasts related to sponsorship revenue.
- Contract Management:
- Draft, review, and manage sponsorship contracts and agreements, ensuring compliance with legal and regulatory requirements.
- Manage contract negotiations and renewals to secure favorable terms for the organization.
- Creative and Digital Development:
- Work with the creative team to develop marketing materials and promotional content for sponsorship proposals and activations.
- Integrate sponsorship initiatives with digital and social media campaigns to enhance visibility and engagement.
- Leverage digital platforms to track and report on sponsorship performance metrics.
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