Legal Marketing Director
1 week ago
We are seeking a seasoned marketing professional to join our team at Ascension Global Staffing & Executive Search. As a Legal Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies to promote legal services and enhance our firm's brand visibility.
Key Responsibilities- Develop and execute marketing campaigns to promote legal services and enhance the firm's brand visibility.
- Collaborate with attorneys and senior management to identify target markets, client segments, and business development opportunities.
- Manage the firm's digital marketing initiatives, including website content, social media presence, email marketing, and online advertising.
- Oversee the creation of marketing collateral such as brochures, presentations, and newsletters.
- Coordinate and participate in networking events, conferences, and seminars to expand the firm's professional network and client base.
- Monitor industry trends, competitor activities, and market developments to adjust marketing strategies accordingly.
- Track and analyze marketing performance metrics and prepare regular reports for management.
- Bachelor's degree in Marketing, Communications, or a related field. MBA or JD preferred.
- Minimum of 5 years of experience in marketing within a law firm or professional services environment.
- Strong understanding of legal industry trends and terminology.
- Proven ability to develop and implement successful marketing campaigns.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Strategic thinker with strong analytical and problem-solving abilities.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Bilingual proficiency in English and Spanish.
- Experience with CRM software (e.g., Salesforce) and marketing automation tools.
- Prior experience managing a marketing team or department.
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