Digital Marketing Director

4 days ago

Miami FL USA, United States Carewell Full time
Job Title: Director of Digital Marketing

Carewell is seeking a highly skilled and experienced Director of Digital Marketing to lead our digital marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business objectives.

Key Responsibilities:
  • Develop and implement a digital marketing strategy that drives new customer acquisition and revenue growth
  • Manage and optimize digital marketing campaigns across paid social, display, video, and other digital channels
  • Collaborate with the marketing team to develop and execute reporting systems, conduct in-depth analysis, and deliver measurable results
  • Stay up-to-date with industry trends and best practices in digital marketing
  • Work closely with the product and merchandising team to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder
Requirements:
  • 8+ years of performance marketing experience with in-platform execution through Meta, TikTok, programmatic, Reddit, or other digital channels
  • Strong analytical foundation and data-driven approach to understanding a business
  • Significant experience building and executing reporting systems, conducting in-depth analysis, and delivering measurable results
  • Experience with multiple marketing channels
  • Experience with a retail model of 1,000+ SKUs is strongly preferred
  • Demonstrated success driving growth initiatives and cost efficiencies
  • Willingness to get things done quickly in a 'scrappy' entrepreneurial start-up environment
What We Offer:
  • Competitive compensation
  • Health, Dental, and Vision insurance
  • Short-term Disability and Life Insurance (100% employer-sponsored)
  • Long-term Disability
  • Supplemental Life Insurance
  • 401(k) Retirement Plan
  • 100% Remote
  • Generous paid time off and 6 paid holidays
  • Employee discount

About Carewell

Carewell is a category-defining business that is dedicated to providing the most trusted and reputable retail source for caregiving products. Our vast selection of expert-vetted products includes incontinence supplies, wound care, nutrition, mobility aids, and more, all available at the best prices with fast, reliable shipping. We are proud to have been recognized as one of the fastest-growing companies in the US, ranked on the Inc. 5000, and named one of the most customer-centric companies in the world by Forbes in 2022. At Carewell, we understand the importance of caregiving, and we strive to provide the highest quality products to help caregivers provide the best care possible for their loved ones.

As the number of older adults in the US grows, the need for caregiving solutions will only increase. By joining Carewell, you will have the opportunity to work in a space that is constantly evolving, with new challenges and opportunities for growth. We are committed to being architects of our own success, always striving to improve our teams, partnerships, and solutions to ensure impact, scalability, and simplicity. As a member of our team, you will have the opportunity to collaborate with like-minded individuals, using customer insights, data, research, and feedback to make decisions and create the most effective solutions. If you are ready to join a team of dedicated individuals who are committed to making a difference in the world, Carewell is the place for you.

Learn more about us in the Carewell Newsroom.

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