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Head of Product Marketing

2 months ago

New York, New York, United States Extreme Reach Full time

Company Overview:

Extreme Reach is a leading global technology platform that drives the creative economy. Our integrated platform enhances creative processes and production efficiency, providing global insights that contribute to significant business value. Operating in 130 countries and 45 languages, we serve top-tier global advertisers and facilitate over $100 billion in video advertising expenditures worldwide. Our enterprise platform manages over half a billion creative brand assets.

Division Overview:

SpotlightXR, a division of Extreme Reach, empowers brands, marketers, and production companies with innovative, technology-driven solutions and exceptional service.

Position Summary:

We are in search of a product marketing leader to spearhead product positioning, packaging, messaging, and go-to-market strategies that foster business growth and position SpotlightXR as a pioneering market player.

Key Responsibilities:

  • Product Leadership: Collaborate across product management, sales, marketing, customer success, and business development to create effective product packaging and positioning, along with successful go-to-market strategies that align with overarching business goals.
  • Customer-Centric Approach: Analyze market trends and factors affecting our customers, ensuring their voice is integral to SpotlightXR's messaging and product strategy.
  • Brand Positioning: Work alongside the VP of Product Marketing to align SpotlightXR within the broader Extreme Reach brand, ensuring coherent communication of our narrative across various industries and customer segments.
  • Competitive Analysis: Maintain a comprehensive understanding of the competitive landscape, identifying differentiation opportunities to reinforce SpotlightXR's leadership and inform product strategy, pricing, and marketing initiatives.
  • Product Messaging: Develop ideal customer profiles and audience personas to effectively translate products and services into customer value.
  • Sales Support: Identify and create essential sales tools and training resources to empower the sales team with knowledge about core products, competitive insights, and key features.
  • Marketing Collaboration: Partner with the broader marketing team to produce SpotlightXR-focused content that enhances sales efforts and brand visibility, including videos, presentations, and marketing collateral.

Qualifications:

  • Proven experience in developing and executing product marketing strategies within a multi-product environment.
  • Demonstrated ability to define and implement content creation strategies across diverse product portfolios, including thought leadership content.
  • Successful track record of collaborating with growth teams to drive revenue.
  • Experience in designing and executing go-to-market strategies for products and solutions.
  • Extensive product marketing experience in enterprise software, human capital, or SaaS sectors.
  • Bachelor's degree or equivalent professional experience.
  • Ability to operate at both tactical and strategic levels.
  • Strong interpersonal skills for effective collaboration with staff and cross-functional teams.
  • Experience in creating visually compelling presentations and marketing materials, with proficiency in tools like PowerPoint, Keynote, Prezi, and Photoshop being advantageous.
  • Exceptional verbal and written communication skills.
  • Ability to thrive in a dynamic, fast-paced environment.
  • Effective collaboration and communication skills in a matrixed organization across multiple time zones.