Head of Brand Development

4 weeks ago

San Diego, California, United States ACADIA Pharmaceuticals Full time

About the Role:

Acadia Pharmaceuticals is seeking a seasoned marketing professional to lead our brand commercialization efforts. As the Head of Brand Development, you will be responsible for driving the marketing strategy, tactical plans, and activities that drive brand commercialization to healthcare professionals across all marketing channels.

Key Responsibilities:

  • Directs and oversees the marketing strategy, tactical plans, and activities that drive brand commercialization to HCPs across all marketing channels.
  • Leads the brand strategy and message evolution as well as the development of promotional materials to execute brand strategy across channels.
  • Functions as both an individual contributor and leader of the HCP marketing team within the brand team.
  • Drives the brand planning process cross-functionally across the organization.
  • Interprets and translates scientific clinical data and market research insights into commercial strategy.
  • Leads the peer-to-peer strategy as well as execution through this marketing channel.
  • Partners with sales training and the sales leadership and managed markets team to optimize the development and utilization of promotional materials for roll out at sales meetings.
  • Responsible for strategic development and execution oversight of marketing-specific activities related to medical conventions, exhibits, and trade shows.
  • Develops and delivers presentations as needed to commercial management and other internal groups.
  • Develops strong external relationships with Key Opinion Leaders (KOLs) and drives KOL strategy for the brand.
  • Manages commercial ad boards and collaborates with medical on all advisory board activities.
  • Collaborates with Consumer Marketing team to ensure pull-through of consumer activation activities by Field and impact with HCPs.
  • Designs and shapes HCP media strategy and digital tactics; Measures the impact of brand marketing activities on a continual basis and adjusts course where appropriate.
  • Oversees market analysis, monitors competitive activity, and identifies customer needs.
  • Ensures that all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies.
  • Manage multiple agencies to lead development of HCP brand tactical and strategic plans and partner in creation of brand tactics.

Requirements:

  • Bachelor's degree in marketing, health care, business administration, or related field.
  • MBA with emphasis in Marketing, Brand Management, Healthcare marketing, or Market Research strongly preferred.
  • A minimum of 10 years marketing experience, with at least 8 years of progressively responsible experience and advancement within pharmaceutical or biotech industry.
  • Strong Biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.
  • Experience interfacing with medical affairs.
  • Negotiating skills, specifically with business partners or management and influencing senior-level leaders regarding matters of significance to the organization.
  • Ability to travel up to 40% of time.

About Acadia Pharmaceuticals:

Acadia Pharmaceuticals is a leading biopharmaceutical company dedicated to advancing breakthroughs in neuroscience to elevate life. With a strong commitment to innovation and excellence, we are driven to bring vital solutions to people who need them most.

What We Offer:

  • Competitive base salary.
  • Discretionary bonus and equity awards based on individual and organizational performance.
  • Medical, dental, and vision insurance.
  • Employee Stock Purchase Plan with a 2-year purchase price lock-in.
  • 14 paid holidays plus one floating holiday of your choice, including office closure between December 24th and January 1st.

Equal Employment Opportunity:

Acadia Pharmaceuticals is an equal employment opportunity employer and welcomes applications from diverse candidates. We are committed to building a diverse, equitable, inclusive, and innovative company and are looking for the best candidate for the job.

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