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Marketing Operations Manager
2 months ago
Job Summary
The Marketing Operations Manager will be responsible for executing the Retail Global Marketing Plan. They will ensure operational excellence in all key programs and initiatives with the goal of driving traffic into brick-and-mortar stores.
Key Responsibilities
- Collaborate with internal stakeholders to implement global marketing priorities at the store and market levels, enhancing customer experience and strengthening brand storytelling.
- Create and manage the Local Store Marketing strategy to generate new traffic and increase sales.
- Analyze store-level marketing performance metrics, delivering data-driven insights and improvement recommendations to marketing leadership.
- Plan and execute all Grand Openings, VIP, and other in-store special events as needed.
- Build and foster local community partnerships for all store locations and communities, including non-profit program partnerships, local vendor relationships, and community donation programs.
- Develop local marketing strategies in partnership with store managers.
- Deliver on all marketing metrics, including incremental comp sales vs. company average in each store, to show positive impact of Local Store Marketing initiatives.
- Travel to store locations to support marketing strategies, with travel requirements up to 30% of time.
Qualifications
- Experience with seasonal planning, retail program development, vendor relations, budget management, events, and mission-driven brands.
- Bachelor's Degree in Marketing, Business Administration, or related field.
- 3-5 years of relevant experience or equivalent combination of education and experience.
- High degree of proficiency in MS Office Suite, Gsuite, and Internet applications.
- Strong verbal and written communication skills.
- Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management, and planning skills.
- Demonstrated collaborative skills and ability to work well within a team.
- Ability to work with and influence peers and senior management.
- Ability to work in a fast-paced and deadline-oriented environment.
AEO is an Equal Opportunity Employer
AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law.
