Senior Marketing Operations Manager

4 weeks ago

New York, New York, United States INSPYR Solutions Full time
Job Title: Senior Marketing Operations Manager

Job Type: Full-time

Location: Remote

Job Description:

We are seeking a highly skilled Senior Marketing Operations Manager to join our team at INSPYR Solutions. As a key member of our Marketing Operations team, you will be responsible for driving the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers.

Responsibilities:

  • Build, test, and deliver lifecycle messages
  • Execute messaging optimization and best practice adoption
  • Run split and multivariate tests, ensuring test protocols are administered to minimize bias
  • Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
  • Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they're addressed
  • Monitor messaging programs and campaigns and mitigate or flag issues to partners
  • Traffic messages utilizing targeting capabilities
  • Implement and audit all analytic encoding to enable messaging effectiveness
  • Drive messaging reporting and run adhoc analysis when requested
  • Ensure all messages conform to GDPR, and other legal or compliance requirements

Requirements:

  • 4+ years in marketing executing CRM/Lifecycle channel optimization and insights
  • Experience in email, push, SMS, in-app messaging channels and platforms
  • An understanding and administration of message experimentation best practices
  • Attention to detail, with an ability to identify issues and implement remedies
  • Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
  • Passion for velocity, enabling the team to scale through superior project management
  • Analytic orientation and curiosity, using insights to drive your next course of action
  • Be a highly organized, highly methodical and strong team player
  • Be able to multitask and handle simultaneous projects, have exceptional problem-solving skills and display composure under stress
  • Self-motivated, with a drive to exceed user expectations and enable partner marketing teams
  • Superior stakeholder partnership management via consultative approach
  • Working knowledge of agile methodologies and of Jira/Confluence
  • Working knowledge of email and mobile channel best practices
  • Ability to be on-call, when high-priority business needs necessitate
  • Language fluency in English

Preferred Qualifications:

  • Experience in an operational role
  • Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
  • Working knowledge of Braze, and/or other lifecycle marketing platforms, ideally certified in one main platform
  • Experience supporting a regionally distributed stakeholder team
  • Fluency in another language would be a plus (e.g. Korean/Japanese)

Education:

  • Bachelor's degree in Marketing, IT, Computer Science

Benefits:

  • Comprehensive medical benefits
  • Competitive pay
  • 401(k) retirement plan

About INSPYR Solutions:

We are a national expert in delivering flexible technology and talent solutions. We strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities.

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