Associate Director, Psychiatry Account Executive Promotion

4 weeks ago

Florham Park, New Jersey, United States AbbVie Full time
Job Description

The Associate Director of Psychiatry Account Executive Promotion reports to the Head of HCP Marketing. This role plays a pivotal part in leading, developing, and executing first-time PAE marketing plans and initiatives to support the PAE in-field team within in-patient Health Systems.

The Associate Director will partner cross-functionally with the account executives, MABI, training, regulatory, medical, HEOR, Federal team, and Population Health to develop, analyze, refine, and deploy the PAE promotional strategy.

Key Responsibilities:

  • Lead the development and deployment of a first-time ever VRAYLAR promotional strategy within VA, Hospital, and CMHC channels.
  • Proactively support the account executive sales team through collaboration, field rides, and development of materials while ensuring successful deployment of marketing initiatives.
  • Closely partner and align with Team Psych IBT to support brand priorities and launches.
  • Collaborate with internal cross-functional stakeholders and external partners to ensure integration and execution of business strategy.
  • Consistently manage multiple projects while delivering high-quality work in a fast-paced environment.
  • Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical, regulatory, and legal requirements.
  • Effectively track and manage marketing budget for areas of responsibility.
  • Maintain a detailed understanding of disease and competitive marketplace.
  • Develop and deliver presentations to key internal stakeholders (IBT, Neuroscience business unit, leadership team, sales teams) and external audiences.
  • Bring innovative thinking and ideas to the table, challenging the status quo where appropriate to ensure brand and portfolio market leadership.
  • Operate in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements.

Qualifications:

  • At least 7 years of pharmaceutical experience with strong analytical and strategic marketing skills is required.
  • Previous experience in Account Executive marketing is preferred.
  • Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management.
  • Ability to define, track, analyze key performance measures, and make data-driven decisions.
  • Strong interpersonal skills with the ability to lead, interact with focus, and drive consensus among internal and external stakeholders from a variety of backgrounds, disciplines, and departments.
  • Proven project management skills, tactical development, planning, and execution, and prioritization among competing business needs.
  • Self-starter, works well in ambiguity, and able to quickly problem-solve and navigate a matrixed organization.
  • Open to suggestions and experimentation for improvement, embraces ideas from others, encourages innovation but is grounded in reality.
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.
  • Potential pharmaceutical leader who is Excellence Focused; Optimistic; Open and Authentic.
  • Sound financial acumen with a foundational understanding of P&L drivers and previous experience with budget ownership is required.
  • Willingness to travel up to 25%, attending sales meetings, field visits, conferences, market research, meetings with key stakeholders.

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