Strategic Growth Officer
3 days ago
We are seeking a highly skilled Chief Growth Officer to join our team at MMB+CO in Rochester. This role will focus on developing external connections and designing programs to support new client cultivation.
The Chief Growth Officer will collaborate with the Partner group to define brand strategy and oversee the established strategy. This includes designing and delivering day-to-day marketing activities for the Firm, producing/overseeing production of all materials representing the business in a marketing and branding capacity.
This individual will take a proactive approach to interacting and building relationships with prospects, customers, and the community to extend the brand image and be in the forefront within our industry and within the market.
Key Responsibilities:
- Develop and cultivate networking relationships and community presence to enhance the Firm's image in the community
- Research and develop marketing opportunities to raise Firm or Partner visibility including sponsorships, partnerships, writing opportunities, client panels and presentations
- Manage Marketing team who coordinates logistics for events, seminars, trade shows, Partner speaking engagements, public relations and community activities
- Design and deliver an integrated go-to-market strategy for growing net-new clients based on performance targets for this business development position
- Identification of industries to target for new business development
- Understand and document client profile for each practice area to leverage for targeted prospecting
- Collaborate with the Partners to define/refresh brand strategy
- Website design strategy
- Oversee graphic design materials to support marketing needs
- Oversee public relations by guiding the strategy and implementation for informing external audiences
- Content management for all channels, blog posts, white papers, presentations, etc.
- Manage the life cycle of images, video, multimedia as well as text
- Collect and monitor identified competitors for each local market
Requirements:
- Bachelor's degree in related discipline
- Provides internal and external training opportunities that support growth & development
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