Content Marketing Director
3 days ago
Dow Jones is a leading global provider of news and business information, delivering high-quality content to consumers and organizations worldwide. With over 130 years of experience, we have established one of the world's largest news-gathering operations.
Our team at Dow Jones works closely with many Global Fortune 500 companies, providing data, news, and intelligence to help them reduce risk, ensure compliance, and identify business opportunities.
About the Role
We are seeking an experienced B2B Marketing Professional to lead our efforts in the Manufacturing industry. As a key member of our B2B Enterprise Marketing team, you will be responsible for developing and implementing marketing strategies that drive revenue growth and deepen relationships with key decision-makers in select accounts.
In this role, you will partner with sales teams to run the 'One-to-Few' ABM program, focusing on cross-selling, expansion, and overall growth within our target industries. You will also collaborate with product proposition teams to develop messaging and content that resonates with our target audience and effectively builds a strong reputation for Dow Jones' capabilities, thought leadership, and expertise.
This position requires a strategic marketing leader with experience in industry marketing and account-based marketing. If you have a proven track record of driving revenue growth through measurable B2B marketing strategies, we encourage you to apply.
Responsibilities
- Develop and maintain a deep understanding of the Manufacturing industry and accounts, market trends, customer needs, and competition
- Deepen relationships with key decision-makers in select accounts
- Partner with sales teams to run the 'One-to-Few' ABM program
- Collaborate with product proposition teams to develop effective messaging and content
- Work with sales teams to gain customer advocacy and build client trust and loyalty
Requirements
- 12+ years of B2B marketing experience, ideally in field marketing, industry marketing, or account-based marketing
- Experience marketing Risk & Compliance Data and/or Business Intelligence solutions to Fortune 1000 Manufacturing companies is a plus
- Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth
- 'One-to-Few' Account-Based Marketing experience driving awareness, building a reputation, deepening relationships, and partnering with sales to drive revenue growth in targeted accounts
- Adept at data-driven decision making and business management
About Us
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, please reach out to us at TalentResourceTeam@dowjones.
Salary and Benefits
Estimated salary: $140,000 - $180,000 per year. The company provides a comprehensive and highly competitive benefits package, including physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits.
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