Global Content Marketing Director

3 weeks ago


New York, New York, United States Dow Jones & Company, Inc. Full time
About the Role

In this leadership position, you will oversee the development and implementation of a comprehensive thought leadership and content strategy in collaboration with the Industry/ABM Marketing team, subject matter experts across the company, and the Digital Marketing team. Your focus will be on creating high-value content for our Financial (Banking, Investing, and Payments) and Corporate (Manufacturing, Pharma, Oil & Gas) industries, enriching the experience and boosting engagement across web, social, paid media, and events.

Your Responsibilities
  • Develop and run a global content program that supports business objectives, desired identity, and builds awareness and engagement in partnership with the Financial and Corporate Industry/ABM teams, Product Proposition team, and Digital Marketing.
  • Lead a content team to produce compelling content assets, including articles, white papers, case studies, webinars, demos, social media assets, etc.
  • Oversee social media strategy and content development, ensuring content adheres to social media best practices, brand guidelines, and learnings.
  • Collaborate with Regional Marketing Leads to translate and localize content assets, ensuring they resonate regionally.
  • Partner with larger B2B marketing team, creative team, and external vendors to create and edit content and monitor its effectiveness over time.


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