Content Marketing Strategist
4 days ago
We are seeking a skilled content creator to join our dynamic content team in a tight-knit marketing function. As a Senior Manager, Content Lead for Consumer Goods and Retail and ESG, you will help shape our stories and build content that shares the messages we want to be known for.
In this role, you will work with our integrated marketing leads, portfolio marketing leads, and subject-matter experts (SMEs) to build and deliver our content calendar that supports the go-to-market plans for our consumer goods and retail (CGR) business. You will also support the content needs for our DEI and CSR teams to highlight the work they do within the company and with our communities.
The ideal candidate has excellent command of English, strong writing skills, and experience in B2B communications (in-house or agency), freelance writer, journalist, brand, industry business analyst, or management consulting. They should have experience of working in marketing teams and with content strategy, as well as a good understanding of the key issues facing global CGR companies and how they're addressing them.
Responsibilities
- Work with integrated marketing leads, portfolio marketing leads, and SMEs to build and deliver our content calendar that supports the go-to-market plans for our CGR business.
- Support the content needs for our DEI and CSR teams to highlight the work they do within the company and with our communities.
- Create content that reflects Genpact's core themes for the CGR market and our overarching messaging framework.
What you'll be working on
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