Content Marketing Strategist

3 days ago


New York, New York, United States Newrez LLC Full time
Job Summary:

We are seeking a highly skilled Content Marketing Strategist to join our team at Newrez LLC. This role will play a pivotal part in driving engagement among our target audiences and opportunities for recapture through the planning, execution, optimization, and measurement of content on our web properties.

The estimated salary range for this position is $75,000 - $85,000 per year, depending on experience.

Main Responsibilities:

  • Content Development: Develop a comprehensive content strategy aligned with company goals to drive engagement, improve SEO, and attract target audiences. This includes identifying key content themes, planning editorial calendars, and ensuring content aligns with broader marketing campaigns.
  • Content Creation and Management: Collaborate with content writers, designers, product, and marketing teams to oversee production of high-quality articles, blogs, and other content. Ensure content meets brand guidelines, resonates with audiences, and maintains a consistent tone.
  • SEO and Performance Optimization: Work with Manager, Website and Portal Marketing to implement SEO best practices to improve search rankings and organic traffic. Regularly analyze content performance metrics (e.g., traffic, engagement, conversions) and refine content strategies based on data-driven insights.
  • Cross-Departmental Collaboration: Collaborate with product and marketing teams to align content with company messaging and promote new products, services, or initiatives. Work closely with the marketing team to integrate content into campaigns across different channels.
  • Performance Tracking: Compile and interpret appropriate web performance KPIs for Monthly & Quarterly reporting; periodically develop comprehensive Keyword Research reports to inform content strategies. Utilize A/B testing methodologies for ad copy, landing pages, and bid strategies to drive performance.


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