Director of Marketing Strategy and Execution

3 days ago


New York, New York, United States Macmillan Full time
Job Overview
Macmillan is seeking an experienced marketing professional to join its team as an Associate Director of Marketing. The successful candidate will have 8+ years of marketing experience in trade book publishing or a related field and a strong understanding of content marketing, digital content creation, and distribution channels.

In this role, you will be responsible for leading the development and execution of marketing campaigns for assigned titles, including managing budgets, creating and delivering marketing materials, and attending regular marketing meetings. You will work closely with the Senior Director to optimize imprint brand strategy, market research, and department reporting.

Responsibilities
- Develop and execute innovative marketing and advertising campaigns to increase reader buzz and sales
- Communicate marketing plans and updates to authors, agents, editors, sales, and central teams
- Manage budgets for assigned titles, seasonal campaigns, and backlist program
- Oversee creation and delivery of marketing and advertising materials, including copywriting and design coordination

Requirements
- 8+ years of marketing experience in trade book publishing or a related field
- Strong understanding of content marketing, digital content creation, and distribution channels
- Skilled at industry networking, relationship building, and multitasking
- Excellent leadership skills and a proven track record of managing direct reports

$130,000 - $160,000 per year

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