Digital Content Marketing Director
3 days ago
In this exciting position, you will lead the team responsible for designing and implementing a comprehensive thought leadership and content strategy in collaboration with the Industry/ABM Marketing team, subject matter experts across the company, and the Digital Marketing team. Your focus will be on developing content for both our Financial (Banking, Investing, and Payments) and Corporate (Manufacturing, Pharma, Oil & Gas) industries. This content will enrich the experience and boost engagement across web, social, paid media, and events.
The objective is to drive awareness of Dow Jones' expertise and capabilities, position the company as a trusted partner of choice for enterprise business insights, and drive engagement across decision makers in select accounts. We are shifting to this new industry and account-focused model, and you will be part of this exciting transformation.
Key Responsibilities- Develop and run a global content program that supports the business' objectives, desired identity, and build awareness and engagement.
- Build and lead a content team that produces compelling content assets (articles, white papers, case studies, webinars, demos, social media assets, etc.).
- Oversee social media strategy and content development, ensuring content adheres to social media best practices, brand guidelines, and learnings.
- Minimum 12 years in a B2B content marketing, industry marketing, or communications role targeting Fortune 1000 companies.
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus.
- Experience in content marketing as part of an Industry Marketing team with ABM-Account Based Marketing approach is preferred.
The estimated salary for this role is $165,000 - $205,000 per year, depending on experience. Additionally, we offer a comprehensive benefits package, including comprehensive healthcare plans, paid time off, retirement plans, comprehensive insurance plans, lifestyle programs & wellness resources, education benefits, family care benefits & caregiving support, commuter transit program, subscription discounts, and employee referral program.
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