Event Logistics Coordinator

3 weeks ago

New York, New York, United States The Economist Group LTD Full time
Event Logistics Manager Role Overview

The Event Logistics Manager plays a pivotal role in executing our event strategy, ensuring outstanding at-event content creation, and overseeing the project management of our presence at various in-person industry events and webinars. This role is central to enhancing our brand's visibility and engagement with target audiences, aligning with our demand generation and Account-Based Marketing (ABM) strategies.

Key Responsibilities
  • Event Strategy Execution: Collaborate with the marketing team to execute a coherent and impactful event strategy, coordinate logistics for multiple in-person events, and manage timelines, budgets, and resources effectively to deliver successful events.
  • At-Event Content Creation: Oversee the creation and curation of engaging content for events, including presentations, demonstrations, and promotional materials, and collaborate with content creators and subject matter experts to develop relevant and compelling event materials.
  • Project Management of Event Delivery: Manage the end-to-end project delivery of in-person events and webinars, liaise with vendors, venues, and internal teams to ensure seamless execution, and address any logistical challenges swiftly and efficiently.
  • Demand Generation and ABM Webinars: Project manage the delivery of webinars, integral to our demand generation and ABM strategies, coordinate with marketing, sales, and technical teams to produce high-quality, engaging webinars, and monitor and report on webinar performance, gathering insights for future improvements.
  • Stakeholder Engagement: Work closely with various internal stakeholders to ensure that events and webinars align with business goals, communicate effectively with all involved parties, providing regular updates and progress reports.
  • Vendor and Venue Management: Manage relationships with vendors and venue operators, negotiating contracts and ensuring quality service delivery, and oversee logistical aspects such as venue selection, setup, transportation, and accommodation arrangements.
  • Budget and Resource Management: Develop and manage budgets for events and webinars, ensuring cost-effectiveness and ROI, and allocate resources efficiently, balancing quality with cost considerations.
Requirements and Qualifications
  • Proven experience in event logistics management, preferably in a B2B environment.
  • Experience in project management of webinars and other digital events.
  • Track record of successfully managing multiple events simultaneously.
  • Familiarity with demand generation and ABM strategies.
Skills and Attributes
  • Strong project management skills, with an ability to handle multiple tasks and tight deadlines.
  • Excellent communication and interpersonal skills, capable of engaging with various stakeholders.
  • Creative problem-solving abilities, particularly in high-pressure situations.
  • Detail-oriented with a strong focus on delivering high-quality event experiences.
  • Proficiency in event management software and tools.

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