Strategic Marketing Professional

4 days ago


Charlotte, North Carolina, United States Every Word Code Full time
Marketing Strategist

We are seeking a highly skilled Marketing Strategist to join our team at Every Word Code. This role requires a strong understanding of market trends, customer insights, and data analytics to drive business growth.

About the Role

The successful candidate will develop, implement, and optimize marketing strategies that engage customers across various channels. This includes conducting market research, analyzing data, and developing insights to inform marketing strategies.

Key Responsibilities
  • Market Research and Analysis: Conduct market research to identify customer needs, preferences, and competitive landscape. Analyze data and trends to understand target audience segments, behaviors, and purchasing drivers. Develop insights and recommendations based on research to inform marketing strategies.
  • Strategy Development: Create and manage multi-channel marketing strategies, including digital, social, content, email, and events. Develop brand messaging, positioning, and go-to-market plans that align with business objectives.
  • Performance Analysis and Optimization: Monitor campaign performance and analyze metrics to measure success and ROI. Use A/B testing, data analysis, and customer feedback to optimize campaigns and improve outcomes.
  • Collaboration and Communication: Work with sales, product, and customer service teams to ensure an integrated marketing approach. Coordinate with external partners, such as agencies and influencers, to extend reach and amplify campaigns.
Requirements
  • Digital Marketing Expertise: Strong understanding of digital marketing, including SEO, PPC, social media, and email marketing.
  • Analytics and Data Skills: Proficient in using marketing analytics tools (e.g., Google Analytics, HubSpot) and customer insights to drive decision-making.
  • Communication and Collaboration: Excellent communication and presentation skills. Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
What We Offer
  • Competitive Salary: $80,000 - $110,000 per annum, depending on experience.
  • Benefits Package: Comprehensive health, dental, and vision insurance. Paid time off and holidays. Retirement plan with company match. Professional development opportunities.
  • Fun and Creative Work Environment: Every Word Code offers a fun and creative work environment with opportunities for professional growth and development.


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