Strategic Marketing Specialist

4 days ago


Charlotte, North Carolina, United States Mason Interactive Full time
Job Summary
Mason Interactive is a dynamic company in Charlotte, North Carolina, seeking a talented Performance Marketing Analyst to join our team. As a key player in our clients' growth, you will specialize in either Social or Search marketing strategies, delivering insights, optimizations, and pacing for a selection of clients.

About the Role
This hybrid role blends flexibility with a robust package of benefits, including a competitive salary of $47,500, comprehensive medical insurance, unlimited PTO, sick days, and quarterly team-building events. You will work within a team of 3-5, managing 4-5 accounts to drive client success across online platforms.

Key Responsibilities
- Collaborate with a Performance Marketing Supervisor to optimize budget allocation, create impactful ad copy, enhance sales strategies, handle complex issues, explore new platforms, provide detailed client reports, participate in strategic planning, and maintain client communications.
- Work closely with colleagues to drive client success and grow your skills in Google Ads, Facebook Ads, and other marketing platforms.

Requirements
- Minimum one year's experience in an agency setting.
- Proficiency in Keyword Research using tools like Google Keyword Planner and SEMRush.
- Strong writing skills for creating compelling ad copies.
- Experience with Google Ads or Facebook Ads Manager.

Preferred Qualifications
- Google Ads certification.
- Google Analytics certification.
- Facebook Blueprint certification.

Compensation & Benefits
- Competitive salary: $47,500
- Comprehensive benefits package, including 401K Matching, health, dental, and vision insurance.
- Unlimited PTO, paid holidays, and a flexible hybrid work schedule.

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