Strategic Marketing Coordinator for New Construction and Commercial Channels

1 day ago

Charlotte, North Carolina, United States CPI Security Full time

CPI Security, a leading security solutions provider, is seeking an accomplished Strategic Marketing Coordinator to join its team in Charlotte, North Carolina.

Job Summary

This exciting opportunity is ideal for a skilled marketing professional with experience in developing and executing direct marketing campaigns, creating engaging content, and driving sales growth through effective channel management. As a key member of the CPI Security team, you will play a vital role in promoting our products and services to new construction and commercial customers.

About Us:

CPI Security was founded in 1991 on a commitment to helping and protecting others. Today, we are one of the nation's top 10 largest security providers, with over 750 employees and a strong presence in North Carolina and South Carolina. Our company culture values diversity, teamwork, and community engagement.

About the Role:

  • Develop and execute comprehensive marketing strategies for new construction and commercial channels, working closely with creative teams and business partners to ensure consistency and alignment.
  • Analyze market demographics, identify opportunities, and create plans to drive awareness, consideration, and purchase from new construction homeowners and commercial businesses.
  • Partner with sales leadership to develop and manage sales and support materials that effectively articulate our customer value proposition across both consumer and business segments.
  • Communicate performance and marketing feedback from builders and new construction sales partners to inform data-driven decision-making.
  • Aid in the coordination, development, and promotion of content marketing efforts focused on product features, benefits, and differentiation for the new construction and commercial channel.
  • Create compelling presentations to support assigned sales channels and drive business results.
  • Develop product launch plans, including orchestration of content development highlighting key selling features and trends tailored for internal and external purposes.
  • Provide expert insights and analysis to inform marketing decisions, leveraging data from new, current, and former customers.

Requirements:

  • Bachelor's degree or higher in a related field preferred.
  • Proficiency in Microsoft Office applications, including Outlook, Word, PowerPoint, and Excel.
  • 3-5 years of marketing experience, with a proven track record of managing campaigns and content creation.
  • Strong written and verbal communication skills, with the ability to adapt messaging for different audiences.
  • Knowledge of digital marketing, social media, and analytics tools.
  • Project coordination and multi-tasking skills, with the ability to prioritize tasks and meet deadlines.
  • Proven experience in analytics and KPI-driven decision-making.
  • Ability to think strategically and tactically, with a strong understanding of the retail environment and e-commerce principles.
  • Strong financial and analytical skills, with the ability to interpret data and make informed decisions.

What We Offer:

  • A competitive salary range of $65,000 - $85,000 per year, depending on experience.
  • A comprehensive benefits package, including medical, dental, vision, short- and long-term disability insurance, and life insurance options.
  • Company-paid holidays, floating holiday, and paid time off (PTO).
  • A 401(k) plan with a competitive company match.
  • Eligibility for a free monitored security system after 90 days.
  • Education assistance programs to support career development and growth.
  • A dynamic and inclusive company culture that values diversity, teamwork, and community engagement.
  • Opportunities for professional growth and advancement within a rapidly growing company.

How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].

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