Strategic Marketing Director

6 days ago


Charlotte, North Carolina, United States RKW Residential Full time
Marketing Manager

This is an exciting opportunity to join RKW Residential as a Strategic Marketing Director, responsible for developing and executing innovative marketing strategies that drive qualified traffic and support occupancy goals across our portfolio of apartment communities.

About the Role:
We are seeking a creative thinker with a strong understanding of residential marketing and a passion for the real estate industry to lead our marketing efforts in Charlotte, NC or Miami, FL office.

Responsibilities:
- Develop comprehensive marketing plans tailored to each community's unique target audience, working closely with regional and property managers to execute strategies and provide in-depth support to under-performing communities.
- Conduct market research and analysis to stay up-to-date with current trends and identify opportunities to improve marketing effectiveness, managing marketing budgets at both the corporate and property level to ensure cost-effective allocation of resources.
- Oversee the creation and production of compelling marketing materials, including brochures, presentations, website content, social media content, and promotional items, managing relationships with design agencies, advertising partners, and other marketing vendors to ensure high-quality and timely execution of projects.
- Track and analyze key marketing metrics, providing regular reports on campaign performance and ROI, contributing to the development and delivery of marketing training programs for property managers and other stakeholders.

Requirements:
- Bachelor's degree in Marketing, Communications, or a related field, with 3+ years of experience in a marketing role, preferably within the real estate or property management industry.
- Proven track record of developing and executing successful marketing campaigns, with strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Experience with Google Analytics, Google Ads, and other marketing analytics tools, excellent written and verbal communication skills, strong project management and organizational skills, and ability to work independently and as part of a team.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Travel and Physical Demands:
- Up to 25% travel may be required, depending on the location of assigned properties, with occasional need to reach with hands and arms and lift/move up to 25 pounds, reasonable accommodations made for individuals with disabilities.

Earnings:
This role offers an estimated salary of $85,000 - $110,000 per year, depending on qualifications and experience.

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