Influencer Marketing Strategist

5 days ago

Brea, California, United States Ride Aventon Full time
Job Title: Influencer Marketing Specialist

About the Role:

We are seeking a highly skilled Influencer Marketing Specialist to join our team at Ride Aventon. As an integral part of our brand marketing team, you will play a key role in expanding our brand's reach by building and managing relationships with influencers, content creators, and industry partners.

Key Responsibilities:

* Develop and execute influencer strategies that align with Aventon's overall brand objectives
* Partner closely with the brand marketing team to ensure all influencer activities support our broader marketing campaigns and key business goals
* Cultivate strong, long-term relationships with influencers, content creators, agencies, and other partners
* Take ownership of influencer partnership contracts, ensuring clarity and alignment on deliverables, deadlines, and payment terms
* Scout for new influencers and content creators who align with Aventon's brand values and marketing needs
* Lead strategic influencer outreach and product seeding campaigns
* Collaborate across departments to ensure influencer campaigns are integrated into wider marketing efforts
* Contribute to the planning and creation of high-quality, engaging content that aligns with Aventon's brand voice
* Act as a brand ambassador at key events, trade shows, and online communities
* Implement robust measurement frameworks to track and analyze the performance of influencer campaigns

Requirements:

* BA degree in Communications, Marketing, PR, or a related field
* 2+ years of experience in influencer marketing and talent management, with a proven track record of driving successful influencer campaigns
* Demonstrated success in negotiating and managing contracts, with a focus on aligning partnerships with brand goals
* Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence external partners
* Deep understanding of social media best practices, influencer trends, and audience engagement strategies
* Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies
* Ability to manage multiple projects in a fast-paced environment, with a strong focus on achieving measurable results

What We Offer:

* Competitive salary range: $60,000 - $80,000 per year

Equal Employment Opportunity:

Ride Aventon is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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