Automotive Sales Specialist Traverse City

2 weeks ago


Traverse City, Michigan, United States Serra Traverse City Full time
Automotive Sales Specialist

At Serra Traverse City, we are continuously on the lookout for enthusiastic, driven, and talented individuals to join our exceptional team. Our collaborative environment is dedicated to providing the highest level of service to our clients. If you believe your expertise can enhance our team, we would love to connect with you.

A bit about us...

"Prioritize the customer and your team, and everything else will follow." - Albert M. Serra

Serra Traverse City is a proud member of Serra Automotive, one of the leading privately-owned automotive retail groups in the United States. Established in 1973 by Albert M. Serra, our foundation is built on a customer-first philosophy. Within five years, we achieved Top Five status nationally, refining a successful growth strategy and an unwavering commitment to excellence. Serra Automotive has consistently expanded across various economic climates, demonstrating resilience and ambition.

Currently, Serra Automotive operates in multiple states, employing over 2,200 individuals across 44 dealerships, representing 56 automotive brands, solidifying our position in the $1 trillion automotive retail sector.

Role Overview:

The Automotive Sales Specialist is responsible for selling and leasing new and pre-owned vehicles while meeting dealership profit, volume, and customer satisfaction benchmarks.

In this position, you will...
  • Achieve a minimum of 10 vehicle sales or leases each month.
  • Welcome and assist customers entering the dealership or sales area.
  • Prepare comprehensive sales agreements and manage documentation in line with dealership protocols.
  • Utilize dealership sales management systems and follow-up procedures.
  • Participate in training sessions as directed by the sales manager.
  • Stay informed about new products and services in the automotive sector.
  • Implement a customer follow-up system to encourage repeat business and enhance satisfaction.
  • Maintain a proactive approach to customer development.
  • Conduct business with integrity and professionalism.
  • Assist clients in selecting vehicles by actively listening and asking relevant questions.
  • Provide detailed explanations of product features, performance, and advantages to potential buyers.
  • Outline available optional equipment for customer consideration.
  • Offer test drives to all interested customers, ensuring proper identification is obtained beforehand.
  • Demonstrate a strong commitment to customer satisfaction.
  • Understand and comply with federal, state, and local regulations governing automotive sales.
  • Set personal income targets aligned with dealership productivity standards and devise strategies to achieve them.
  • Stay updated on new products, features, and accessories, along with their benefits for customers.
  • Understand vehicle equity and depreciation to effectively communicate with customers.
  • Ensure that the sales manager has the opportunity to meet each customer.
  • Submit all finalized deals to the finance and insurance manager with the necessary documentation.
  • Prepare sold vehicles for customer delivery prior to their arrival.
  • Coordinate with the Appearance Team to ensure sold vehicles are clean and ready.
  • Deliver vehicles to customers, ensuring they understand the vehicle's features, warranty, and paperwork.
  • Introduce customers to service department staff to highlight the quality of service available.
  • Schedule the first service appointment for new customers.
  • Follow up on all post-delivery items to ensure customer satisfaction.
  • Review and assess performance regularly to optimize time management and planning.
  • Attend sales meetings and maintain a tidy vehicle display area.
  • Perform all other essential duties related to the sale and marketing of vehicles.
  • Facilitate meetings between customers and the finance and insurance manager.
  • Maintain a professional appearance and organized workspace.
  • Other responsibilities may be assigned as necessary.
Qualifications:

To excel in this role, candidates must demonstrate the ability to fulfill each essential duty effectively. The qualifications listed below represent the necessary knowledge, skills, and abilities required. Reasonable accommodations may be made for individuals with disabilities.

Physical Requirements:

The physical demands outlined here are representative of those that must be met by an employee to successfully perform the essential functions of this role. Reasonable accommodations may be made for individuals with disabilities.

While performing the duties of this position, employees are regularly required to sit, use their hands for handling or feeling, reach with their arms, and communicate verbally. Occasionally, employees may need to stand and walk.

Work Environment:

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this role. Reasonable accommodations may be made for individuals with disabilities.

While performing the duties of this position, employees are regularly exposed to outdoor weather conditions and occasionally to moving mechanical parts. The noise level in the work environment is typically loud.

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