Marketing Automation/Customer Relationship Management Specialist
1 month ago
Matter is seeking a highly skilled Marketing Automation and Sales Enablement Lead to join our team. As a key member of our marketing operations practice, you will be responsible for leading the development, implementation, and management of all marketing and sales automation campaigns using platforms like HubSpot, Pardot, Salesforce, and Marketo.
Key Responsibilities:- Lead the development, implementation, and management of all marketing and sales automation campaigns.
- Create and optimize automated workflows and sales cadences to drive lead generation, lead nurturing, and customer engagement.
- Ensure email marketing campaigns are effectively executed, including list segmentation, content creation, and A/B testing.
- Automate sales processes to enhance lead qualification, lead scoring, and lead handoff to the sales team.
- Monitor and maintain data hygiene and database/CRM health to ensure accurate targeting and reporting.
- Sell marketing automation services, including pitching services, developing strategies for RFPs, and closing new business wins.
- Evaluate marketing funnels holistically, recommend lead flow setups, and optimize marketing strategies for B2B and B2C.
- Collaborate with cross-functional teams to develop effective marketing and sales campaigns that align with business goals.
- Build and deploy email marketing campaigns, including writing and editing email copy, designing templates, and scheduling campaigns.
- Implement multi-channel marketing and sales automation strategies, integrating email, social media, and other digital marketing channels.
- Regularly analyze campaign performance, generate reports, and provide insights to optimize marketing and sales efforts.
- Utilize data to track key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
- A/B test campaigns and workflows to optimize conversion rates, engagement, and sales effectiveness.
- Stay up-to-date with marketing and sales automation trends, tools, and best practices.
- Evaluate and recommend new marketing and sales automation technologies or integrations to enhance campaign and sales effectiveness.
- Work closely with internal account teams and client sales teams to ensure seamless execution of campaigns and alignment with marketing and sales objectives.
- Provide guidance and mentorship to junior members of the marketing and sales automation team, fostering skill development and growth.
Matter is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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