Marketing Automation/Customer Relationship Management Specialist

1 month ago


Étreux, Hauts-de-France, United States Matter Full time
Marketing Automation and Sales Enablement Lead

Matter is seeking a highly skilled Marketing Automation and Sales Enablement Lead to join our team. As a key member of our marketing operations practice, you will be responsible for leading the development, implementation, and management of all marketing and sales automation campaigns using platforms like HubSpot, Pardot, Salesforce, and Marketo.

Key Responsibilities:
  • Lead the development, implementation, and management of all marketing and sales automation campaigns.
  • Create and optimize automated workflows and sales cadences to drive lead generation, lead nurturing, and customer engagement.
  • Ensure email marketing campaigns are effectively executed, including list segmentation, content creation, and A/B testing.
  • Automate sales processes to enhance lead qualification, lead scoring, and lead handoff to the sales team.
  • Monitor and maintain data hygiene and database/CRM health to ensure accurate targeting and reporting.
  • Sell marketing automation services, including pitching services, developing strategies for RFPs, and closing new business wins.
  • Evaluate marketing funnels holistically, recommend lead flow setups, and optimize marketing strategies for B2B and B2C.
Campaign Development and Execution:
  • Collaborate with cross-functional teams to develop effective marketing and sales campaigns that align with business goals.
  • Build and deploy email marketing campaigns, including writing and editing email copy, designing templates, and scheduling campaigns.
  • Implement multi-channel marketing and sales automation strategies, integrating email, social media, and other digital marketing channels.
Analytics and Reporting:
  • Regularly analyze campaign performance, generate reports, and provide insights to optimize marketing and sales efforts.
  • Utilize data to track key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
  • A/B test campaigns and workflows to optimize conversion rates, engagement, and sales effectiveness.
Marketing and Sales Technology Evaluation:
  • Stay up-to-date with marketing and sales automation trends, tools, and best practices.
  • Evaluate and recommend new marketing and sales automation technologies or integrations to enhance campaign and sales effectiveness.
Team Collaboration:
  • Work closely with internal account teams and client sales teams to ensure seamless execution of campaigns and alignment with marketing and sales objectives.
  • Provide guidance and mentorship to junior members of the marketing and sales automation team, fostering skill development and growth.

Matter is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.



  • Étreux, Hauts-de-France, United States Klaviyo Full time

    Klaviyo is a leading provider of first-party data solutions, empowering creators to own their destiny. As a Marketing Automation Architect Lead, you will play a critical role in transforming our marketing systems to meet the needs of future scale and growth with a strong emphasis on automation.The ideal candidate will have 5+ years of experience in marketing...


  • Étreux, Hauts-de-France, United States CytoTronics, Inc. Full time

    About the RoleCytoTronics, Inc. is seeking a skilled Marketing Communications Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns that drive lead generation and brand awareness.You will work closely with our product and sales teams to create compelling content and...


  • Étreux, Hauts-de-France, United States Jobot Full time

    At Jobot, we're seeking a skilled Building Automation Systems Specialist to support the implementation of building automation systems for multiple clients in the Boston, Massachusetts market.Key Responsibilities:Assist the Project Manager in completing projects on time by coordinating communication and tasks from sales to field execution.Collaborate with BAS...


  • Étreux, Hauts-de-France, United States RapidWorks Full time

    Product Marketing ManagerAbout RapidWorksRapidWorks is a leading construction SaaS solution for resource planning for heavy equipment subcontractors in the $1.8 trillion construction industry. With headquarters in the US, and customers across 3 continents, RapidWorks helps hundreds of subcontractors transform their businesses by streamlining operations,...


  • Étreux, Hauts-de-France, United States Esker Full time

    About EskerEsker is a global authority in AI-powered business solutions for the Office of the CFO. Our Source-to-Pay and Order-to-Cash solutions are used by a growing customer base of 2,500+, including NVIDIA, Whirlpool, Sony, Trek, and Heineken. Our distinct culture inspires our 1,000+ employees worldwide to deliver solutions that improve working capital...


  • Étreux, Hauts-de-France, United States Criteo Full time

    Position: Marketing Manager, New Business US (Acquisition)Location: Boston, MAAbout CriteoCriteo, the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with 16,000 customers and thousands of publishers across the globe...


  • Étreux, Hauts-de-France, United States Devo Full time

    About the RoleWe are seeking a highly skilled Product Marketing Manager, Channel to join our team at Devo. As a key member of our marketing organization, you will play a pivotal role in executing strategies that effectively position and market our products both directly to buyers and jointly with our channel partners.ResponsibilitiesProduct Positioning and...


  • Étreux, Hauts-de-France, United States Momentum Marketing Associates Full time

    We are seeking a talented Marketing Representative to join our team at Momentum Marketing Associates. As an Advertising Sales Representative, you will play a key role in helping us break the mold of traditional advertising and marketing in Boston.Responsibilities include:Monitoring conversations regarding brand awareness among our consumersGenerating...


  • Étreux, Hauts-de-France, United States Amazon Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Manager to join our AWS Marketplace Marketing team. As a key member of our team, you will be responsible for designing, executing, and optimizing integrated marketing programs at scale for target buying personas at each stage in the buying journey.Key ResponsibilitiesWork with integrated...


  • Étreux, Hauts-de-France, United States Ignites Full time

    About the RoleFederated Hermes is seeking an experienced Institutional Relationship Manager to join its Global Institutional Client Group. This is a unique opportunity to leverage extensive experience in institutional client relations to ensure exceptional client satisfaction and develop assigned accounts across all of Federated Hermes' multi-dimensional...


  • Étreux, Hauts-de-France, United States Overdrive Interactive Full time

    About UsOverdrive Interactive is a cutting-edge digital agency based in Boston. We offer a unique blend of strategic, media, creative, and technical services that set the standard in today's competitive marketing landscape. Our team works with world-leading companies, providing innovative online marketing solutions that drive success and growth.Position...


  • Étreux, Hauts-de-France, United States Dynatrace Full time

    Job DescriptionDynatrace is seeking a highly skilled Strategic Alliance Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing marketing plans that drive demand and awareness of our joint offerings with global systems integrator (GSI) partners.The ideal candidate will have a...


  • Étreux, Hauts-de-France, United States SS&C Technologies Full time

    Job Title: Senior Product Marketing SpecialistJob Description:SS&C Technologies is seeking a Senior Product Marketing Specialist to join our Solutions Marketing Team. As a key member of our team, you will be responsible for driving and building winning marketing strategies for our investment technology solutions for global alternative managers. Your primary...


  • Étreux, Hauts-de-France, United States Klaviyo Full time

    About the Role:We are seeking a highly motivated and experienced Account Executive to join our sales team at Klaviyo. As an Account Executive, you will be responsible for driving the sales cycle from qualification to close, managing a pipeline of prospects, and developing a scalable sales strategy.Key Responsibilities:Build and maintain relationships with...


  • Étreux, Hauts-de-France, United States Envestnet Full time

    Job SummaryThe Client Relationship Specialist plays a pivotal role in nurturing and maintaining relationships with our smaller clients in the Revenue Manager division. This position is responsible for ensuring client satisfaction, addressing concerns, and delivering exceptional service to foster and enhance client relationships. By effectively managing these...


  • Étreux, Hauts-de-France, United States Amwell Full time

    Job DescriptionAmwell is seeking a seasoned Product Marketing Leader to join our Marketing team. As a key member of our organization, you will be responsible for developing and executing a comprehensive product marketing strategy that drives business growth and revenue.Key Responsibilities:Conduct market research to identify trends, opportunities, and...


  • Étreux, Hauts-de-France, United States Smartsheet Full time

    Smartsheet is a technology company that empowers teams to manage projects, automate workflows, and build secure solutions using simple no-code tools. We're revolutionizing the way the world works, and we're looking for a Customer Success Manager to join our team.This role will involve managing a set of large commercial accounts to promote high customer...


  • Étreux, Hauts-de-France, United States Educated Solutions Corp Full time

    At Educated Solutions Corp, we are seeking a skilled Building Automation Specialist to join our team. The ideal candidate will have experience with programming, startup, and commissioning of building control systems.Key ResponsibilitiesMaintain accurate and thorough project documentation and redlinesComplete sensor calibrations on HVAC control...


  • Étreux, Hauts-de-France, United States Software Defined Automation GmbH Full time

    Company OverviewWe are a global deep tech company that aims to improve productivity of mankind. Our innovative solutions in the world of industrial automation have made us a leader in the field.SalaryThe estimated salary for this position is €120,000 per year, comprising competitive compensation and a stock option program.Job DescriptionAs a Technical...


  • Étreux, Hauts-de-France, United States Fidelity TalentSource LLC Full time

    Job Description:The Private Market group of Fidelity Stock Plan Services is seeking a Customer Success Manager to join our team. This role will be responsible for building and managing relationships with clients, helping them through onboarding, and ensuring a smooth renewal process.As a Customer Success Manager, you will be part of a team that collaborates...